Salesforce
The world's largest CRM system. A wide ecosystem and unlimited customization make it the Enterprise choice.
- Customer relationship management (CRM)
- Salesforce
- Starter $25 / Pro $100 / Enterprise $165 per user per month
What is Salesforce?
Salesforce pioneered cloud CRM and remains a market leader. Sales Cloud for sales, Service Cloud for customer service, Marketing Cloud and numerous extensions form a broad product family. AppExchange offers thousands of third-party applications.
How can a business use it day to day?
Concrete use cases for entrepreneurs and knowledge workers:
Sales pipeline management
Manage leads, opportunities and deals in one view, with automatic forecasts.
Customer service
Use case management, a ticketing system and a knowledge base.
Marketing campaigns
Automate email, social media and customer journeys with Marketing Cloud.
Custom applications
The Platform, formerly Force.com, supports building custom business applications.
Video guides
See how Salesforce works in practice:
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SWOT summary
Strengths, weaknesses, opportunities and threats — from an entrepreneur's point of view.
Strengths
- Market leader with a broad reference base
- Extensive customisation
- Largest ecosystem through AppExchange
- Einstein AI built in
Weaknesses
- Expensive, especially for small businesses
- Complexity often requires consultants
- Updates can break customisations
- Long setup time measured in months
Opportunities
- Einstein GPT connects AI with CRM data
- Data Cloud combines multiple sources
- Starter licences address smaller businesses
- Specialised Industry Cloud editions
Threats
- HubSpot is gaining ground among small businesses
- Microsoft Dynamics appeals to Microsoft 365 customers
- Price increases burden customers
- Customisation maintenance is becoming more expensive
Other tools in the same category
HubSpot
A favorite of growth companies. The free tier makes it a place to start — the paid ecosystem is deep.
→Pipedrive
Estonian CRM. Targeted at sellers — focuses on sales pipeline visualization and simplicity.
→Microsoft Dynamics 365
Microsoft's Enterprise CRM + ERP. A natural choice for M365 customers.
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