Tools for businesses

ChatGPT Versatile conversational AI. Writes, designs, codes, analyzes data and creates images. Google Gemini Google's multimodal artificial intelligence, integrated into Workspace (Gmail, Docs, Sheets, Meet). Claude Anthropic’s AI assistant, known for thoughtful responses and handling long documents.

Microsoft Copilot Microsoft's artificial intelligence assistant integrated into Office products: Word, Excel, Teams, Outlook and PowerPoint. Mistral AI A French AI company known for European data residency and open models. DeepSeek AI A Chinese language model that surprised 2025 with good performance and a fraction of the price compared to OpenAI. Perplexity An AI-powered search engine that answers questions with citations and current web data. Grok Conversational artificial intelligence developed by Elon Musk's xAI, which is integrated into the X platform and retrieves data in real time. Llama 3 Meta's open source language model family, which can be run in your own infrastructure without license fees. Cursor An AI-based code editor that writes, edits and explains code using natural language instructions. Lovable An AI-based application builder that creates functional web applications from natural language descriptions. Midjourney An AI image generator known for high-quality, artistic results. Adobe Firefly An Adobe image generator trained for commercial use with secure, licensed data. Stable Diffusion An open source image generator that can be run on your own computer without a cloud service. ElevenLabs AI-based speech synthesis: natural-sounding speech from text in dozens of languages. Synthesia Creating AI avatar videos from text — the industry's longest running business tool. Runway Generative video tool: create and edit video from text, image or existing clip. Kling A Chinese generative video tool that has risen rapidly due to its high-quality video clips. Google Veo Google's generative video model that produces high-quality video — also with synchronized sound. Captions An AI-based video editor that makes subtitles, cuts and avatar videos automatically.

Tableau Advanced data visualization, especially strong in large and complex analytics projects. Looker Studio Google's free dashboard and reporting tool. Combines particularly well with Google products. Google Analytics 4 The de facto standard for website and app analytics. GA4 replaced Universal Analytics in 2023.

Salesforce The world's largest CRM system. A wide ecosystem and unlimited customization make it the Enterprise choice. HubSpot A favorite of growth companies. The free tier makes it a place to start — the paid ecosystem is deep. Pipedrive Estonian CRM. Targeted at sellers — focuses on sales pipeline visualization and simplicity. Microsoft Dynamics 365 Microsoft's Enterprise CRM + ERP. A natural choice for M365 customers.

Asana Task and project management for teams. Suitable for both small and large teams. Trello The simplest kanban-style task management. Suitable for small projects and personal use. Monday.com Versatile project and work management platform. Colorful, visual and extensively customizable. Visma Severa Finnish project management. Strong in service business — hours, invoicing and projects together.

Power Automate Microsoft's low-code automation platform. The strongest choice for M365 customers. Zapier The easiest no-code automation tool. Connects 7000+ apps without programming. UiPath The market leader in robotic process automation (RPA). Automates user-interface tasks. IFTTT Simple "if this then that" automation. Focuses more on consumer use, but works for small businesses. n8n An open source automation platform that can be self-hosted — Zapier's power user option.

Microsoft Teams Microsoft's communication and collaboration platform. The de facto standard for M365 houses. Slack Light and popular team chat, especially for technology companies and startups. Zoom Video conference service. Especially suitable for external meetings and webinars.

Canva A no-code design tool for everyone. Transforms the production of marketing graphics. Adobe Creative Cloud A professional creative suite: Photoshop, Illustrator, InDesign, Premiere Pro and After Effects. Lucidchart Browser-based charting tool. Flow charts, organizational charts, data models. HeyGen Creating AI avatar videos from text. Marketing, training and multilingual content.