Pipedrive
Estonian CRM. Targeted at sellers — focuses on sales pipeline visualization and simplicity.
- Customer relationship management (CRM)
- Pipedrive (Viro)
- Essential €14 / Advanced €34 / Professional €49 per user per month
What is Pipedrive?
Pipedrive is a CRM built by salespeople and centred on visual pipeline management through a kanban view. It costs less than HubSpot and can be deployed more quickly. It is a strong choice for small businesses that need a sales-team system with a fast start.
How can a business use it day to day?
Concrete use cases for entrepreneurs and knowledge workers:
Sales pipeline view
Use a kanban view to see the current stage of every deal.
Activity reminders
Create automatic reminders such as “call the customer in three days”.
Email integration
Synchronise messages with the CRM automatically.
Sales reporting
Track forecasts, activities and targets.
Video guides
See how Pipedrive works in practice:
Pipedrive tutorial for beginners
SWOT summary
Strengths, weaknesses, opportunities and threats — from an entrepreneur's point of view.
Strengths
- Clear and intuitive interface
- Reasonable price
- Fast implementation
- Good mobile application
Weaknesses
- Focused on sales rather than marketing
- More limited reporting
- Limited customisation
- Fewer integrations than larger platforms
Opportunities
- Rapid CRM launches for small businesses
- AI-powered Sales Assistant
- Marketplace integrations
- European brand and data residency
Threats
- HubSpot has a free plan
- Zoho CRM is less expensive
- Price reductions from larger competitors
- Missing features may push growing companies to another platform
Other tools in the same category
Salesforce
The world's largest CRM system. A wide ecosystem and unlimited customization make it the Enterprise choice.
→HubSpot
A favorite of growth companies. The free tier makes it a place to start — the paid ecosystem is deep.
→Microsoft Dynamics 365
Microsoft's Enterprise CRM + ERP. A natural choice for M365 customers.
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