About this channel
SaaStr AI looks at the commercial side of AI companies: selling software, pricing agents, handling inbound interest and reaching customers across countries. The recurring issue is how familiar SaaS…
SaaStr AI looks at the commercial side of AI companies: selling software, pricing agents, handling inbound interest and reaching customers across countries. The recurring issue is how familiar SaaS sales practices change when agents enter both the product and the buying process. Revenue growth provides the setting, but much of the material concerns the specific choices behind it, from response times to the wording of a sales approach.
Operational examples bring those questions into focus. One video discusses replacing a contact form with an AI agent; another examines rebuilding inbound handling around a ten-minute window. A pricing discussion takes the buyer's perspective on agents, shifting attention from what vendors want to charge to what customers are being asked to understand. These topics link product design and commercial operations, showing the kinds of decisions a team faces when AI becomes part of its sales workflow.
Interviews and named discussion series add accounts from businesses working through those changes. An episode with Stripe's CRO of AI addresses a go-to-market approach that includes international reach and agents as buyers, while a conversation with Carles Reina explores the ElevenLabs sales story. Shorter pieces consider personalised outreach and custom sales pitches.
For founders and revenue teams, the channel offers concrete situations against which to examine their own process. How quickly does an enquiry receive attention? What does an agent change about a customer's first interaction? How should a company explain its pricing? The selection is particularly relevant to teams building AI products or introducing agents into sales. Its value is in the connection between those everyday operating questions and the broader challenge of building a repeatable route to customers.
Latest episode
Agent Pricing is Chaos. Here's What We're Seeing From the Buyer Side | The Agents #015
We ran 22,000 paid SaaStr attendees from the last two years through enrichment and asked 10K to find the patterns.
AI native job titles are up 4x in one year
63% of CMOs turned over in the last 16…
We ran 22,000 paid SaaStr attendees from the last two years through enrichment and asked 10K to find the patterns.
AI native job titles are up 4x in one year
63% of CMOs turned over in the last 16 months
75% of the AI native buyers coming to SaaStr are brand new to the community.
The ICP is not who it was 18 months ago, and the data tells you who actually owns AI right now: CEOs, GTM leaders, and COOs.
Then we get into agent pricing, which is chaotic. Salesforce, HubSpot, and Atlassian are all moving to charge extra for agent access. One of our vendors quoted us as much as $240K a year for what 10K currently does, about 40,000 API calls a day.
So we watched what happens when an agent hits a wall: it immediately looks for workarounds, including mirroring data to Postgres and flagging those vendors as non-starters for anything new. The bigger question is whether we would have picked any of these tools at all if we knew this was coming.
Meanwhile, Muse is free, already running competitor tracking, and one of our team members who has never touched 10K started spinning up his own agents in it this week. The bifurcation is real.
We also cover collections, which nobody talks about but everyone suffers through. Since we made collections fully agentic, we went from 56% of invoices paid late to 8%. Average days overdue dropped from 17 to 6. Here's exactly what 10K does differently.
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