Ideasta kasvuun

Kanava: Greenstep

Greenstep

Kategoria: Johtaminen, kasvu ja bisneksen kehittäminen

Sijoitus äänestyksessä: 36

Greenstep, a family-owned company founded in 2010, is on a mission to back our clients up with clarity so that they can build the businesses of the future. ?

We offer comprehensive services, including accounting, payroll, CFO, tax, legal, and HR services, as well as finance, analytics, sustainability, L&D services, and more.

Our team of over 800 experts shares common values and an enthusiastic attitude towards delighting our customers. We collaborate and share knowledge daily with colleagues, fostering community through open communication, celebrations, and events.

With a presence in Finland, Sweden, Norway, Estonia, Netherlands and UK we operate also in over 100 countries through the international MSI network.

Uusin jakso: I hate the process but love the outcome — on financial modeling

Julkaistu: 15.4.2026

Every founder knows this feeling. Teemu (Measurlabs) admits he cut corners for too long — pocketing expenses in his head instead of building a proper model. "10K for that, 20K for that" without ever checking if those assumptions held up.
Then he spent a couple of days making every line visible. The result: a clear model, lower stress, and real confidence in the numbers.
From the "Founders & Finance — Building Blocks Before Your First CFO" panel at Maria 01, Helsinki.


Hosted by Finnish Startup Community × Greenstep
? Full guide: https://greenstep.com/articles/startup-finance-guide-before-first-cfo

#StartupFinance #FounderLife #CFO #Runway #CashFlow #StartupHelsinki #SeedStage #FinanceForFounders

Analytiikkapalvelut

Career at Greenstep

Customer stories

Events

Get to know us

Greenstep Podcast

HR services

Kirjanpidon palvelut

NetSuite

Palkanlaskennat palvelut

Talousjohdon palvelut

Uploads

Webinars

Muut jaksot tältä kanavalta

What does a good startup cash flow model look like?

What does a good startup cash flow model look like?

16.4.2026

How simple should your cash flow model actually be? Oliver Lindholm (Greenstep) breaks it down: if it doesn't fit on one A4 page, it's too complicated. What you need: your burn level, your incoming money (be pessimistic), your financing pipeline (grants, loans, timing), and 12 columns in a spreadsheet. Challenge...

How open should you be about finances with your team?

How open should you be about finances with your team?

16.4.2026

"Should you share your runway and P&L with your entire team? Three perspectives on financial transparency in startups. Why they went from secrecy to radical openness — sharing financials in every monthly all-hands. The middle ground: full detail for management, high-level goals for everyone else. Oliver (Greenstep) shares what he...

When your Google Sheet for hour tracking breaks

When your Google Sheet for hour tracking breaks

16.4.2026

Working hour tracking is one of the first finance processes that breaks as a startup scales — especially if you have projects requiring allocated hours for grant reporting (Business Finland, EU, etc.). From the ""Founders & Finance — Building Blocks Before Your First CFO"" panel at Maria 01, Helsinki. Hosted...

Cash flow scenarios — you can't be too granular

Cash flow scenarios — you can't be too granular

16.4.2026

"How do you build a cash flow forecast for a deep tech startup where timelines and milestones aren't linear? Jarkko (Kuva Space) shares their approach: multiple scenarios with different income assumptions, tunable R&D spending, and built-in decision milestones. Key insight: you need cash flow visibility, but you can't be too...

We hired too fast and had to cut — then everything turned around

We hired too fast and had to cut — then everything turned around

16.4.2026

After raising their seed round, Measurlabs hired fast — more developers, salespeople, experts, even in new countries. The growth targets were ambitious. Then reality hit. Teemu shares the full story: sales cycles longer than expected, conversion rates below assumptions, and the difficult decision to let people go through change negotiations....

What a finance lead actually reports every month

What a finance lead actually reports every month

16.4.2026

What does a startup finance lead actually report to the management team every month? Vilhelmiina (Distance Technologies) explains her straightforward approach: here's our burn rate, here's how many months we have left, and here's what needs to be true for us not to run out of money. From the ""Founders...

Vilhelmiina — Head of Finance, Distance Technologies

Vilhelmiina — Head of Finance, Distance Technologies

16.4.2026

Vilhelmiina introduces herself as Head of Finance at Distance Technologies, which develops extended reality technology for automotive and defense. From the ""Founders & Finance — Building Blocks Before Your First CFO"" panel at Maria 01, Helsinki. Hosted by Finnish Startup Community × Greenstep ? Full guide: https://greenstep.com/articles/startup-finance-guide-before-first-cfo #StartupFinance #FounderLife #CFO...

When the founder-as-CFO model breaks

When the founder-as-CFO model breaks

16.4.2026

What happens when the founder who's been running finances since day one runs out of time to do it properly? Teemu (Measurlabs) shares how he handled fundraising, burn rate monitoring, and forecasting himself — until the company started scaling and his trust in his own numbers began to erode. His...

What investors actually want to see in your numbers

What investors actually want to see in your numbers

16.4.2026

What do investors actually look at before Series A? Spoiler: it's not the precision of your revenue forecast. Oliver (Greenstep) explains what product-market fit means in financial terms: can you show that investing in sales converts into repeating, paying customers? Do you understand your unit economics? Can you explain how...

Who actually handles the invoices?

Who actually handles the invoices?

16.4.2026

Who actually knows what's being purchased in your company? Who handles the invoices? The quiet chaos of startup purchasing: people buying software subscriptions, paying for hardware on invoices, and nobody having the full picture. His honest take: ""Send me invoices to my inbox — I will ignore it."" Sound familiar?...

Know your fixed vs. variable costs

Know your fixed vs. variable costs

16.4.2026

A 17-second lesson every founder needs: know the difference between your fixed costs (what you pay no matter what) and your variable costs (what you can cut today if you need to). From the ""Founders & Finance — Building Blocks Before Your First CFO"" panel at Maria 01, Helsinki. Hosted...

One habit: check your bank account every week

One habit: check your bank account every week

16.4.2026

"The simplest finance habit that actually works: once a week, open your bank account and look at what came in and what went out. Oliver (Greenstep) explains why your cash balance is the ultimate truth — unlike a P&L statement, it can't be adjusted. This one habit gives you a...

When to hire a CFO — don't wait too long

When to hire a CFO — don't wait too long

16.4.2026

"When is the right time to hire a CFO — or at least get some finance help? Oliver (Greenstep) on the signal that matters: when financial admin is stealing time from your actual job as a founder. Whether it's a fractional CFO, an in-house hire, or an expanded bookkeeper —...

How I track sales assumptions vs. reality every month

How I track sales assumptions vs. reality every month

16.4.2026

"How do you know if your sales forecasts are any good? Track them against reality. Teemu (Measurlabs) shares his practical method: snapshot the 12-month forecast at the start of each period, then update monthly with actual data — calls made, meetings booked, conversion rates. It's manual, but it made his...

Oliver Lindholm — 15 years as a fractional CFO

Oliver Lindholm — 15 years as a fractional CFO

16.4.2026

"Oliver has spent 15 years as a fractional CFO for Finnish tech startups in the 0–10M€ revenue range. In this clip he introduces his background and what he's learned from working across dozens of early-stage companies. From the ""Founders & Finance — Building Blocks Before Your First CFO"" panel at...

Greenstep Vaasa

Greenstep Vaasa

16.4.2026

Tutustu Vaasan toimistoomme! Lär känna vårt kontor i Vasa! https://greenstep.fi/tilitoimisto-vaasa/ https://greenstep.fi/sv/bokforingsbyra-vasa/

Interim HR-johtaja toi Virralle vakautta muutosten keskellä

Interim HR-johtaja toi Virralle vakautta muutosten keskellä

16.4.2026

Syksy 2025 oli Liikennevirta Oy:lle poikkeuksellisten muutosten aikaa. Yhtiön HR-johtaja irtisanoutui, ja samaan aikaan neljä kuudesta johtoryhmän jäsenestä vaihtui. Nopeasti kasvanut yritys joutui myös tarkastelemaan suuntaansa uudelleen pärjätäkseen haastavassa talousympäristössä. Tilanne päätettiin ratkaista väliaikaisella interim-henkilöstöjohtajalla.

Interim HR Director brought stability to Virta during a period of major change

Interim HR Director brought stability to Virta during a period of major change

16.4.2026

Autumn 2025 marked an exceptional period of change for Liikennevirta Oy. The company’s HR Director stepped down, and at the same time four out of six members of the management team were replaced. As a fast-growing company operating in a challenging economic environment, Virta also needed to reassess its direction...

Finance Hackathon Helsinki | by Light, Lovable & Greenstep

Finance Hackathon Helsinki | by Light, Lovable & Greenstep

16.4.2026

Finance Hackathon Helsinki. 300 finance pros and a whole lot of AI magic. Finance teams from different companies gathered to turn real CFO headaches into AI apps – together with Light, Lovable, and Greenstep.

Opptak fra webinar: Omnibus I – en hurtigguide til strukturert bærekraftsarbeid

Opptak fra webinar: Omnibus I – en hurtigguide til strukturert bærekraftsarbeid

16.4.2026

Omnibus I?pakken ble offisielt godkjent av Europaparlamentet tirsdag 16. desember. I dette webinaret forteller vi hva dette i praksis innebærer for virksomheter.

InnoVisual - tiedolla johtamisen ratkaisut. Power BI, Excel
Visualisoi. Ymmärrä. Johda. Tarvitsetko apua tiedolla johtamisessa? Ota yhteyttä

Löytöjä

Startup, Scale-up ja kasvuyrittäjyys

Miten Suomi nousee startupien suurvallaksi? Tesin Piia Santavirta lataa kovat luvut pöytään 🚀

16.4.2026 Heidi Äänelä AI
Disruptio Tekoäly

Tekoäly on julkisen sektorin suurin mahdollisuus – ja uhka, joka vaatii välittömiä tekoja

12.4.2026 Heidi Äänelä AI
Tekoäly

🚀 Suomi tekoälyn pelikentällä: Olemmeko vain maksavia asiakkaita vai rakennammeko tulevaisuuden gigatehtaan?

9.4.2026 Heidi Äänelä AI
Tekoäly

Miksi Suomi polttaa satoja miljoonia it-hankkeisiin, kun tekoäly koodaa saman sekunneissa?

7.4.2026 Heidi Äänelä AI