Parag Khanna – Understanding Asia: Opportunities in the future of business

Parag Khanna, a leading geostrategic expert shares why Asia can offer great growth opportunities for businesses. He shortly presents Asia’s development over the past decades and describes the current economical situation of the eastern part of the world. Key Points: • Asian development in the last 30 years is distinct from Europe and the U.S. • Regardless of trade wars, there are untapped service and IT markets in southeastern Asia. • Uplifting people from poverty can help find new business ideas. • Megacities and connectivity beyond national borders is the future of Asia. Questions to consider: • What kind of business opportunities does southeastern Asia offer? • What kind of service solutions can I offer and provide for Asian consumers? • How can European businesses expand to Asia in a profitable way while improving living standards? • You can also find a written summary of the keynote at https://www.nbforum.com/event-summaries/ Parag Khanna is a leading global strategy advisor, world traveler, and bestselling author. He is the founder & managing partner of FutureMap, a data and scenario-based strategic advisory firm. Parag's newest book is The Future is Asian: Commerce, Conflict & Culture in the 21st Century (2019). He is the author of a trilogy of books on the future of world order beginning with The Second World: Empires and Influence in the New Global Order (2008), followed by How to Run the World: Charting a Course to the Next Renaissance (2011), and concluding with Connectography: Mapping the Future of Global Civilization (2016). He is also the author of Technocracy in America: Rise of the Info-State (2017) and co-author of Hybrid Reality: Thriving in the Emerging Human-Technology Civilization (2012). His books have been translated into more than twenty languages. In 2008, Parag was named one of Esquire’s “75 Most Influential People of the 21st Century,” and featured in WIRED magazine’s “Smart List.” Parag has been an adviser to the US National Intelligence Council’s Global Trends 2030 program. From 2013-2018 he was a Senior Research Fellow in the…