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Communication

Slack

Light and popular team chat, especially for technology companies and startups.

  • Communication
  • Salesforce
  • Free / Pro €7.25 / Business+ €12.50 per user per month

What is Slack?

Slack created the modern team-chat category. It has a large ecosystem and broad integrations and has been owned by Salesforce since 2021. Slack AI adds assistance to conversations and channel summaries.

How can a business use it day to day?

Concrete use cases for entrepreneurs and knowledge workers:

Topic-based channels

Use open channels instead of long email threads.

Huddles for quick meetings

Start an audio conversation with one click.

Integrations

Bring GitHub, Jira, Zoom and Google Drive into Slack.

Workflow Builder automations

Build small automations without code.

Video guides

See how Slack works in practice:

Videos: English

SWOT summary

Strengths, weaknesses, opportunities and threats — from an entrepreneur's point of view.

Strengths

  • Lightweight and fast
  • Leading chat integration ecosystem
  • Good search and usability
  • Slack AI features

Weaknesses

  • The free plan keeps only 90 days of history
  • Costs rise quickly for large teams
  • No native Office-style document collaboration
  • Meeting features are below Zoom

Opportunities

  • Salesforce integration with Sales Cloud and Service Cloud
  • AI summaries
  • Enterprise Grid for large organisations
  • Slack Connect for inter-company conversations

Threats

  • Microsoft Teams dominates Microsoft 365 organisations
  • Discord competes at the lightweight end
  • Price increases burden customers
  • Customers are consolidating software

Other tools in the same category

Open the AI assistant chat. The chat loads only when you open it.