About this channel
Exposure Ninja approaches digital marketing through the connection between being found and winning business. Search visibility, paid advertising and conversion are treated as linked questions, with…
Exposure Ninja approaches digital marketing through the connection between being found and winning business. Search visibility, paid advertising and conversion are treated as linked questions, with particular attention to the influence of AI search. The channel asks how visitors arrive, what their behaviour means and which parts of a marketing operation can be automated. It also considers traffic that may be difficult to attribute, making measurement an important part of the discussion.
Episodes about the conversion performance of AI traffic refer to client data as a way to examine the question. This places the emphasis on what happens after a visit, rather than treating traffic alone as the goal. Other videos look at the work an AI SEO agent can actually perform and what it means to prepare content for agents. Together, these subjects connect the changing route to a website with the tasks involved in maintaining its visibility.
Quick competitor audits offer a more compact instructional format. They sit alongside discussion of Microsoft Advertising and ways to improve conversions without increasing an advertising budget. Some subjects appear as both a short question and a fuller explanation, giving viewers different entry points into the same issue. Marketing teams, business owners and people responsible for generating enquiries can use the channel to examine where their process needs attention. Its recurring focus on outcomes makes it especially relevant when the problem is how to turn existing attention into useful action, or how to expand marketing activity without adding the same amount of work for a team.
Latest episode
Treating AI as a Stakeholder with Jonas Gödde, Beiersdorf
How does a global consumer goods company get ahead on what AI says about it?
In this episode of The Growth Leaders Series, Charlie Marchant sits down with Jonas Gödde, Head of Digital & AI…
How does a global consumer goods company get ahead on what AI says about it?
In this episode of The Growth Leaders Series, Charlie Marchant sits down with Jonas Gödde, Head of Digital & AI Communication at Beiersdorf, the parent company of NIVEA and Eucerin.
Beiersdorf was recently ranked second out of all DAX 40 companies in FTI Consulting’s AI Reputation Monitor. Jonas shares how the team got there.
In this episode, Jonas Gödde covers:
- Why trust is the main KPI for Beiersdorf’s communications team, and how it drives growth across consumers, talent, employees, and analysts
- Why he started the project without waiting for the perfect strategy or KPIs
- Approaching AI visibility as an SEO project, from technical fixes to “bringing our house in order” on content
- Why AI is a new stakeholder, and what changes when agents start interacting with your content directly
- How to write pages that work for AI without making human readers feel patronised
- Getting around 150 pages updated with topic experts from across the business
- Using shared guidelines to keep content consistent and upskill the team
Disclosure: Exposure Ninja has worked with Beiersdorf as their AI Search partner for part of this story.
Follow Jonas on LinkedIn: https://www.linkedin.com/in/jonas-goedde/
Watch this episode next: https://www.youtube.com/watch?v=3FOxsfShClE&list=PL6KnGdn57AO8KOvEpkAZ0ub6Yh2utXNSm
Read the full show notes: https://exposureninja.com/podcast/growth-leader-series-jonas-godde/
====================
Exposure Ninja is an award-winning search marketing agency specialising in AI Search, SEO, and PPC. We grow B2B and B2C brands into industry leaders in search. Proudly B Corp Certified.
Book a consultation call 👉
https://exposureninja.com/
Follow Exposure Ninja
https://linkedin.com/company/exposureninja
====================
Recorded by: Charlie Marchant
Edited by: DirekVim
Thumbnail by: Kelly Wilson
Produced by: Charlie Marchant
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