About this channel
Exposure Ninja approaches digital marketing through the connection between being found and winning business. Search visibility, paid advertising and conversion are treated as linked questions, with…
Exposure Ninja approaches digital marketing through the connection between being found and winning business. Search visibility, paid advertising and conversion are treated as linked questions, with particular attention to the influence of AI search. The channel asks how visitors arrive, what their behaviour means and which parts of a marketing operation can be automated. It also considers traffic that may be difficult to attribute, making measurement an important part of the discussion.
Episodes about the conversion performance of AI traffic refer to client data as a way to examine the question. This places the emphasis on what happens after a visit, rather than treating traffic alone as the goal. Other videos look at the work an AI SEO agent can actually perform and what it means to prepare content for agents. Together, these subjects connect the changing route to a website with the tasks involved in maintaining its visibility.
Quick competitor audits offer a more compact instructional format. They sit alongside discussion of Microsoft Advertising and ways to improve conversions without increasing an advertising budget. Some subjects appear as both a short question and a fuller explanation, giving viewers different entry points into the same issue. Marketing teams, business owners and people responsible for generating enquiries can use the channel to examine where their process needs attention. Its recurring focus on outcomes makes it especially relevant when the problem is how to turn existing attention into useful action, or how to expand marketing activity without adding the same amount of work for a team.
Latest episode
How To DOMINATE AI Search in 2027
Sponsored by Semrush. *Try Semrush One* 👉 https://exposureninja.com/semrush-one
====================
AI Search isn't just changing how people find information. It's changing what they buy.
A…
Sponsored by Semrush. *Try Semrush One* 👉 https://exposureninja.com/semrush-one
====================
AI Search isn't just changing how people find information. It's changing what they buy.
A Semrush study of 2,300 US adults found that 57.51% had already bought a product a chatbot recommended, 57% had decided against a product a chatbot told them not to buy, and 59% had discovered a brand they'd never heard of because an AI tool introduced it.
So if your brand isn't showing up in ChatGPT, Gemini, AI Mode, Perplexity and Claude, your competitors are being recommended instead.
In this video, I walk through the three-stage system we use at Exposure Ninja to build AI Search domination:
- Find the Gaps: Where competitors are recommended, and you're not
- Build the Proof: Give AI tools the evidence they need to recommend you
- Execute at Scale: Keep feeding the system, because your competitors are too
Get a free trial of Semrush One: https://exposureninja.com/semrush-one
Read the full show notes: https://exposureninja.com/podcast/win-ai-search/
Watch this video next: https://www.youtube.com/watch?v=boo0uvkIY-M&t=3s
Watch how Opal works 👉 https://www.youtube.com/watch?v=I9lURiZFiXw&t=31s
====================
Exposure Ninja is an award-winning search marketing agency specialising in AI Search, SEO, and PPC. We grow B2B and B2C brands into industry leaders in search. Proudly B Corp Certified.
Book a consultation call to find out how we can turn your search visibility into more leads and revenue 👉 https://exposureninja.com/
Follow Exposure Ninja
https://linkedin.com/company/exposureninja
====================
Recorded by: Tim Cameron-Kitchen
Edited by: DirekVim
Thumbnail by: DirekVim
Produced by: Kelly Wilson and Tim Cameron-Kitchen
*Disclaimer: Exposure Ninja may get a commission through the marked links above, at no cost to you
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