Microsoft Advertising in the AI Era: What Google Advertisers Are Missing

For most advertisers, Google Ads gets the vast majority of the attention and budget. But as competition increases, simply putting more budget into Google isn't always the answer. There are audiences, targeting options, and opportunities sitting outside of Google Ads that many businesses aren't taking advantage of. With AI changing how people search, research, and buy, there are opportunities for advertisers to consider. In this free live session, Exposure Ninja’s CEO Charlie Marchant hosts Navah Hopkins from Microsoft Advertising and Rebecca Pilkington, Head of PPC at Exposure Ninja, to show what advertisers are missing from Microsoft Advertising, what makes the platform genuinely different, and how Microsoft is preparing advertisers for an increasingly AI-powered customer journey. What We Covered - What Google advertisers are missing, including the Microsoft Advertising features, audiences, and targeting opportunities. - Microsoft Advertising in the AI era. How AI is changing campaigns, search, shopping, and brand visibility across Microsoft's ecosystem. - What works in practice. What Exposure Ninja is seeing across client campaigns, including a real Microsoft Ads case study. What You'll Leave With - A clear understanding of where Microsoft Advertising can add value. - Practical opportunities to reach new audiences and generate leads. - A better understanding of how Microsoft is adapting advertising for the AI era. - Clear next steps for testing Microsoft Advertising within your own paid search strategy. If you are not running Microsoft Ads yet, or you are running an imported copy of your Google account and suspecting it could do more, there are three ways to start: 1. A consultation call. One of the team runs a discovery conversation to understand what you are trying to achieve. 2. An account review. Rebecca Pilkington audits your existing account for wasted spend, and you keep the audit either way. 3. A prioritised growth plan. How we would fix what the audit found, built around your business targets rather than PPC metrics alone. Book a consultation call with one of our marketing consultants…