About this channel
What makes people care about an organisation as it grows? Masters of Scale returns to that question through conversations about leadership, hiring, brands and the relationship between a business and…
What makes people care about an organisation as it grows? Masters of Scale returns to that question through conversations about leadership, hiring, brands and the relationship between a business and its audience. The examples cross industries, allowing a sports team or a media organisation to become a starting point for a wider discussion about building something people want to join, support or work for.
Jennifer Ferro of KCRW appears in episodes about avoiding dullness and creating a brand people love. The Golden State Valkyries provide another extended example, with Jess Smith discussing the work of building a sports team. Related clips consider hiring speed and growing interest in women's basketball. The subjects connect external enthusiasm with internal choices: the way an organisation presents itself and the team it assembles to deliver that promise.
Other episodes question why startups with plenty of cash can still fail and how leaders can build teams that care about their work. These topics bring the focus back to decisions that funding alone cannot resolve. Interview conversations and shorter extracts offer different levels of detail, while broader questions about construction and housing show how leadership problems can reach beyond an individual company.
The channel is relevant to founders, managers and people interested in the organisational side of growth. Its stories offer material for thinking about hiring, coordination and audience relationships in a specific setting. Viewers can compare those experiences with their own situation, particularly when a business needs more than resources: a clearer identity, a committed team or a stronger reason for people to pay attention.
Latest episode
OpenAI CFO Sarah Friar & Reid Hoffman on where AI goes from here | Masters of Scale Summit 2026
Few companies have as much influence over AI’s trajectory as OpenAI. Masters of Scale host Reid Hoffman sits down with CFO Sarah Friar to understand the precipice of the moment we are in and the…
Few companies have as much influence over AI’s trajectory as OpenAI. Masters of Scale host Reid Hoffman sits down with CFO Sarah Friar to understand the precipice of the moment we are in and the decisions that could shape what comes next for each of us.
This conversation was recorded live as part of Masters of Scale Summit on October 21, 2026, at the Presidio Theatre in San Francisco.
Chapters:
0:00 Introducing Sarah Friar
1:01 What is the age of AI?
2:42 Ads, growth, and why free AI matters
3:47 AI cyber risk and the PHP vulnerability fix
5:04 Pacing the frontier
8:22 Trust is earned: AI in healthcare
12:13 Managing risk to deliver on the mission
15:02 Frontier firms and how fast companies are adopting agents
19:06 Super Agency: how jobs and work are changing
23:53 Data centers and earning community trust
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On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world's most fascinating companies. Founders, CEOs, and dynamic innovators (from companies like Uber, Airbnb, Apple, and Disney) join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman — LinkedIn co-founder and Greylock partner. From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream enterprise.
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