Scaling Coach into a global icon (former CEO Lew Frankfort) | Masters of Scale

When Lew Frankfort joined Coach half a century ago, it was a small NYC handbag maker without a single storefront. On Masters of Scale, Lew reveals how he scaled the brand into a global icon worth more than 20 billion dollars with a signature blend of “magic and logic." Chapters: 00:00 Introducing Lew Frankfort 01:26 How public service shaped Lew Frankfort 08:00 How Lew Frankfort went from city government to Coach 09:08 Why Lew Frankfort pretended to be a reporter to research the brand 11:03 Spotting the opening for accessible luxury 12:44 Building a retail engine before scaling aggressively 15:46 Preparing Coach to break out beyond its corporate parent 21:38 Blending magic and logic to lead with vision and discipline 25:19 How Coach has stayed relevant 📫 THE MASTERS OF SCALE NEWSLETTER 35,000+ read our free weekly newsletter packed with insights from the world’s most iconic business leaders. Sign up: https://hubs.la/Q01RPQH-0 🎧 LISTEN TO THE PODCAST Apple Podcasts: https://mastersofscale.com/ApplePodcasts Spotify: https://mastersofscale.com/Spotify 💻 LEARN MORE Our website: https://mastersofscale.com 🚀 JOIN OUR COMMUNITY LinkedIn: https://linkedin.com/showcase/11096326 Facebook: https://facebook.com/mastersofscale Instagram: https://instagram.com/mastersofscale X/Twitter: https://twitter.com/mastersofscale TikTok: https://tiktok.com/@mastersofscale 💡ABOUT US On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world's most fascinating companies. Founders, CEOs, and dynamic innovators (from companies like Uber, Airbnb, Apple, and Disney) join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman — LinkedIn co-founder and Greylock partner. From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream enterprise. #mastersofscale #leadership #leadershiplessons #entrepreneurship #entrepreneur #businessleaders #business #businessstrategy #scalemodel #scaling #scalingbrands #scalingyourbusiness #coach #coachbags #fashion #luxury #accessibleluxury #fashioncompany