About this channel
What makes people care about an organisation as it grows? Masters of Scale returns to that question through conversations about leadership, hiring, brands and the relationship between a business and…
What makes people care about an organisation as it grows? Masters of Scale returns to that question through conversations about leadership, hiring, brands and the relationship between a business and its audience. The examples cross industries, allowing a sports team or a media organisation to become a starting point for a wider discussion about building something people want to join, support or work for.
Jennifer Ferro of KCRW appears in episodes about avoiding dullness and creating a brand people love. The Golden State Valkyries provide another extended example, with Jess Smith discussing the work of building a sports team. Related clips consider hiring speed and growing interest in women's basketball. The subjects connect external enthusiasm with internal choices: the way an organisation presents itself and the team it assembles to deliver that promise.
Other episodes question why startups with plenty of cash can still fail and how leaders can build teams that care about their work. These topics bring the focus back to decisions that funding alone cannot resolve. Interview conversations and shorter extracts offer different levels of detail, while broader questions about construction and housing show how leadership problems can reach beyond an individual company.
The channel is relevant to founders, managers and people interested in the organisational side of growth. Its stories offer material for thinking about hiring, coordination and audience relationships in a specific setting. Viewers can compare those experiences with their own situation, particularly when a business needs more than resources: a clearer identity, a committed team or a stronger reason for people to pay attention.
Latest episode
Don't be boring: KCRW's Jennifer Ferro on building a brand people love
Jennifer Ferro is the former board chair of NPR and president of Southern California’s iconic public radio organization: KCRW. Ferro talks with Masters of Scale host Jeff Berman about how nearly two…
Jennifer Ferro is the former board chair of NPR and president of Southern California’s iconic public radio organization: KCRW. Ferro talks with Masters of Scale host Jeff Berman about how nearly two decades as the founder’s deputy taught her to lead, why she thinks we deserve a better internet, and how the best defense of getting ignored is simple: Don’t be boring.
Chapters:
0:00 Introducing Jennifer Ferro
0:55 Interview with Creative Planning's Chief Investment Officer
3:48 From paralegal to KCRW volunteer to the founder's assistant
7:55 Why fighting with the founder paid off
9:58 Broccoli vs. chocolate cake
11:18 The power of saying "this is boring"
12:29 Building community, not just content
15:40 Why trusted media matters more than ever
17:35 Life after federal funding
26:22 Fixing the outrage machine
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On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world's most fascinating companies. Founders, CEOs, and dynamic innovators (from companies like Uber, Airbnb, Apple, and Disney) join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman — LinkedIn co-founder and Greylock partner. From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream enterprise.
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