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Tool category

AI tools

AI tools are rapidly changing how knowledge work is done. The tools below are suitable for business use, including content creation, analysis, customer support and decision support.

  • 20 tools
  • For everyday business
  • Compare and choose

ChatGPT

OpenAI

Versatile conversational AI. Writes, designs, codes, analyzes data and creates images.

Free / Plus $20 per month / Team $25 per user per month / Enterprise (price on request)
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Microsoft Copilot

Microsoft

Microsoft's artificial intelligence assistant integrated into Office products: Word, Excel, Teams, Outlook and PowerPoint.

Free basic plan / Copilot Pro €22 per month / Microsoft 365 Copilot $30 per user per month
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Google Gemini

Google

Google's multimodal artificial intelligence, integrated into Workspace (Gmail, Docs, Sheets, Meet).

Free / Gemini Advanced €22 per month / Workspace add-on
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Claude

Anthropic

Anthropic’s AI assistant, known for thoughtful responses and handling long documents.

Free / Pro $20 per month / Team $30 per user per month / Enterprise
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Mistral AI

Mistral AI (Ranska)

A French AI company known for European data residency and open models.

Le Chat free / Pro €14.99 per month / API priced by usage / Open-source models free
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DeepSeek AI

DeepSeek (Kiina)

A Chinese language model that surprised 2025 with good performance and a fraction of the price compared to OpenAI.

Free chat / Very low-cost API ($0.14 per 1 million tokens)
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Perplexity

Perplexity AI

An AI-powered search engine that answers questions with citations and current web data.

Free / Pro $20 per month / Enterprise Pro $40 per user per month
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Grok

xAI

Conversational artificial intelligence developed by Elon Musk's xAI, which is integrated into the X platform and retrieves data in real time.

Free with limits / SuperGrok approximately $30 per month / API priced by usage
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Llama 3

Meta

Meta's open source language model family, which can be run in your own infrastructure without license fees.

Free open-source software, subject to the Meta licence terms
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Cursor

Anysphere

An AI-based code editor that writes, edits and explains code using natural language instructions.

Hobby free / Pro $20 per month / Business $40 per user per month
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Lovable

Lovable (Ruotsi)

An AI-based application builder that creates functional web applications from natural language descriptions.

Free with limits / Pro approximately $25 per month / Team plans priced by usage
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Midjourney

Midjourney, Inc.

An AI image generator known for high-quality, artistic results.

Basic $10 / Standard $30 / Pro $60 / Mega $120 per month
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Adobe Firefly

Adobe

An Adobe image generator trained for commercial use with secure, licensed data.

Free with limited credits / Firefly plan approximately $10 per month / Included with Creative Cloud
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Stable Diffusion

Stability AI

An open source image generator that can be run on your own computer without a cloud service.

Open model free / Cloud services and API priced by usage
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ElevenLabs

ElevenLabs

AI-based speech synthesis: natural-sounding speech from text in dozens of languages.

Free with limits / Starter $5 / Creator $22 / Pro $99 per month
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Synthesia

Synthesia (Iso-Britannia)

Creating AI avatar videos from text — the industry's longest running business tool.

Free with limits / Starter approximately $18 / Creator approximately $64 per month / Enterprise
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Runway

Runway AI

Generative video tool: create and edit video from text, image or existing clip.

Free with limits / Standard $15 / Pro $35 / Unlimited $95 per month
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Kling

Kuaishou (Kiina)

A Chinese generative video tool that has risen rapidly due to its high-quality video clips.

Free with limited credits / Paid plans priced by usage
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Google Veo

Google DeepMind

Google's generative video model that produces high-quality video — also with synchronized sound.

Included in Google AI and Gemini subscriptions / Vertex AI priced by usage
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Captions

Captions, Inc.

An AI-based video editor that makes subtitles, cuts and avatar videos automatically.

Free with limits / Pro approximately $10 / Max approximately $25 per month
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