ChatGPT
Versatile conversational AI. Writes, designs, codes, analyzes data and creates images.
- AI tools
- OpenAI
- Free / Plus $20 per month / Team $25 per user per month / Enterprise (price on request)
What is ChatGPT?
ChatGPT is a conversational AI assistant developed by OpenAI. It interprets natural language and produces written content, code, plans and analyses. Plus and Team plans include advanced GPT-5.x models, image generation with DALL·E, file-based data analysis and custom GPTs tailored to specific purposes. The Enterprise plan adds a data-protection SLA and SSO.
How can a business use it day to day?
Concrete use cases for entrepreneurs and knowledge workers:
Content creation
Draft blog posts, marketing messages, email templates and LinkedIn copy, with final editing carried out by a person.
Customer service
Draft FAQ answers, speed up chat responses and translate customer messages into other languages.
Data analysis
Upload Excel and CSV files for analysis; ChatGPT can summarise tables, create charts and identify anomalies.
Writing code
Create small scripts, SQL queries and automations quickly without an extensive programming background.
Brainstorming support
Generate product names, campaign concepts and strategic options quickly. It does not replace human creativity, but can help start the process.
Video guides
See how ChatGPT works in practice:
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SWOT summary
Strengths, weaknesses, opportunities and threats — from an entrepreneur's point of view.
Strengths
- The most versatile general-purpose tool on the market
- Large ecosystem of integrations and plugins
- Produces code, text and images in one service
- Rapid pace of development
Weaknesses
- Data-protection concerns on basic plans, as data may be used to train OpenAI models
- Good results require some practice
- Cost scales with the number of users
- Can invent facts, so the author remains responsible for verification
Opportunities
- Custom GPTs for business use
- API integrations with internal systems
- Automation of routine work
- Multilingual customer service around the clock
Threats
- Regulatory changes, including the EU AI Act
- Competitors such as Claude and Gemini are catching up quickly
- Switching costs can rise when many custom GPTs have been built
- Hallucinations in reputation-critical use cases
Other tools in the same category
Microsoft Copilot
Microsoft's artificial intelligence assistant integrated into Office products: Word, Excel, Teams, Outlook and PowerPoint.
→Google Gemini
Google's multimodal artificial intelligence, integrated into Workspace (Gmail, Docs, Sheets, Meet).
→Claude
Anthropic’s AI assistant, known for thoughtful responses and handling long documents.
→Mistral AI
A French AI company known for European data residency and open models.
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