Midjourney
An AI image generator known for high-quality, artistic results.
- AI tools
- Midjourney, Inc.
- Basic $10 / Standard $30 / Pro $60 / Mega $120 per month
What is Midjourney?
Midjourney creates images from text prompts and is known for polished, artistic output. It is available through a browser and Discord. Businesses use it for marketing images, concept development and visual ideation. Commercial use requires attention to copyright and licence terms.
How can a business use it day to day?
Concrete use cases for entrepreneurs and knowledge workers:
Marketing images
Create social-media, blog and advertising images without stock-photo fees or a photo shoot.
Concept development
Visualise product and brand ideas quickly.
Mood boards
Explore a visual direction for campaigns and projects.
Illustrations
Create distinctive illustrations for presentations and websites.
Video guides
See how Midjourney works in practice:
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![[ML News] Text-to-Image models are taking over! (Imagen, DALL-E 2, Midjourney, CogView 2 & more)](https://i.ytimg.com/vi/af6WPqvzjjk/hqdefault.jpg)
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SWOT summary
Strengths, weaknesses, opportunities and threats — from an entrepreneur's point of view.
Strengths
- High-quality image output
- Strong style control
- Active development
- Clear pricing
Weaknesses
- No free plan
- Text and precise details can be inconsistent
- Copyright status for commercial use is unclear
- Requires practice in writing prompts
Opportunities
- Replace some stock-image costs
- Test brand styles quickly
- The browser interface lowers the barrier to entry
- Growing business use in marketing
Threats
- Copyright litigation across the sector
- Competitors including DALL·E, Firefly and Stable Diffusion
- Regulation of generative media
- AI-generated images can be recognisable
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