Robert Falck: Founder & CEO @Einride, Scaling & Raising Hard Tech, Electrifying Freight | Slush 2024
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When Einride first hit the road, the world wasn’t quite ready for autonomous electric transport. Timing, they say, is everything in tech—but how do you know when the moment is right? And if the market isn’t there yet, how can you help shape it to meet your vision? Robert Falck, Co-founder and CEO of Einride, sits down with Jessica Schultz, Partner at Northzone, to discuss the balance between launching accessible products today and pursuing ambitious goals for tomorrow. Robert has been pioneering a path toward a fully autonomous electric fleet, strategically using design to drive adoption and inspire confidence, and he will share how Einride combines timing, design, and market shaping to build the future of green logistics. --- Slush is the most founder-focused event on Earth, delivering actionable company-building advice while bringing together the who’s who in startups and tech. Slush will be back on Nov 19–20, 2025 in Helsinki, Finland. Stay in the loop: slush.org linkedin.com/company/slush instagram.com/slushhq x.com/slushhq
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