#10 Creating a Brand | Rahul Vohra | Slush 2023
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Building a strong brand is one of the keys to attracting customers and setting your company up for long-term success. But for early-stage start-ups, the options can seem overwhelming, especially in the face of limited resources. When looking at all the various channels — community building, performance advertising, PR, content, etc. — the burning question remains: which ones are right for you? Rahul Vohra, co-founder & CEO of Superhuman, a beloved email app with a user base that “borders on the evangelical†according to The New York Times, delves into practical methods and best practices for building a strong brand identity for your startup. Capturing your customers’ hearts and minds is no easy task, but Rahul is here to help. --- Slush is the most founder-focused event on earth delivering actionable company-building advice and bringing together the who’s who in the ecosystem. Want to join us at Slush in 2024? Pre-register here: slush.org/pre-register Want even more? Follow us on social media ? Linkedin: linkedin.com/company/slush Instagram: instagram.com/slushhq Twitter: twitter.com/SlushHQ
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