#26 Enterprise Sales – Geraldine MacCarthy (Personio) | Builders’ Studio: a Founder School by Slush
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Interested in coming to Slush 2022? Look no further. You can pre-register today here: https://www.slush.org/#pre-register As it is rare that customers organically find you, building an efficient sales organization is a crucial part of the success of most startups. While at the face of it, sales might sound straightforward, building an efficient sales process is complex. Joining us to show just how startups should approach their enterprise sales is Geraldine MacCarthy, Chief Revenue Officer at Personio. In this talk Geraldine outlines how the nature of sales changes as the company scales - from founder centrality in the beginning, to setting up a growth team sales function and beyond. What remains central throughout, however, is the importance of the sales/product feedback loop and utilisation of metrics that allow for iteration and efficiency. -- Europe lacks a culture of company building mentorship. At Slush 2021, we dedicated a whole stage for horizontally applicable insights. Born out of the talks is Builders’ Studio: a Founder School by Slush. In thirty episodes, we go through the lifecycle of how iconic companies are built. Beginning with the early days of a startup and ending with exit, with everything in-between. Put together, these talks cover a startup’s journey, forming a playbook on building sensational companies. To explore the series, visit: https://www.slush.org/events/resource-bank/builders-studio Check us out on Twitter: https://twitter.com/SlushHQ Instagram: https://www.instagram.com/slushhq/ Linkedin: https://linkedin.com/company/slush
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