#19 Product Positioning – April Dunford (Ambient Strategy) | Builders’ Studio: a Founder School
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Interested in coming to Slush 2022? Look no further. You can pre-register today here: https://www.slush.org/#pre-register When taking a product to the market, there are some fundamental questions to address. What does your product really do and who is it for? What is its true use case? Understanding the answers to these questions is the process of product positioning. Joining us to demystify how companies should position their products is April Dunford, Founder of Ambient Strategy. With over two decades of experience in positioning, repositioning and launching products, in this episode April shares her key learnings on how to ensure your product is reaching the right customer. Expect to learn how to think like your customer, identify effective market segments for your product and much more. -- Europe lacks a culture of company building mentorship. At Slush 2021, we dedicated a whole stage for horizontally applicable insights. Born out of the talks is Builders’ Studio: a Founder School by Slush. In thirty episodes, we go through the lifecycle of how iconic companies are built. Beginning with the early days of a startup and ending with exit, with everything in-between. Put together, these talks cover a startup’s journey, forming a playbook on building sensational companies. To explore the series, visit: https://www.slush.org/events/resource-bank/builders-studio Check us out on Twitter: https://twitter.com/SlushHQ Instagram: https://www.instagram.com/slushhq/ Linkedin: https://linkedin.com/company/slush
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