Petteri Lahtela: Co-founder @Oura, User-centric Design, Retention, WOM Marketing | Slush 2024
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From an idea to a health-tech phenomenon, Oura’s journey is a masterclass in user-centered innovation. Petteri Lahtela, Co-founder of @oura_ring, will share the founding story of the Oura Ring, where deep user understanding, a focus on impactful metrics, and creation with genuine purpose came together to create real magic. This session, moderated by Mimi Billing of Sifted, will include many never-before-heard anecdotes from the Oura journey, including how Oura garnered tens of millions in free marketing through the power of intention. --- Slush is the most founder-focused event on Earth, delivering actionable company-building advice while bringing together the who’s who in startups and tech. Slush will be back on Nov 19–20, 2025 in Helsinki, Finland. Stay in the loop: slush.org linkedin.com/company/slush instagram.com/slushhq x.com/slushhq
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