Etosha Cave: Co-founder @Twelve, Validating Commercial Potential, Scaling Deep Tech | Slush 2024
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Fuel from thin air, carbon-negative plastics—these might sound like science fiction, but for Etosha Cave, they’re the building blocks of a new industrial revolution. At Twelve, she’s reimagining how we approach carbon-based products, turning emissions into sustainable solutions. But how did Etosha and her co-founders determine which scientific breakthroughs have real commercial promise? Joined by Rob Reddick from WIRED, Etosha will delve into the rigorous process of validating scientific innovation, from evaluating business value to choosing which technology to commercialize. They’ll discuss Twelve’s approach to proof-of-concept projects and pilot testing, offering a glimpse into how science-driven companies turn groundbreaking ideas into scalable technology. --- Slush is the most founder-focused event on Earth, delivering actionable company-building advice while bringing together the who’s who in startups and tech. Slush will be back on Nov 19–20, 2025 in Helsinki, Finland. Stay in the loop: slush.org linkedin.com/company/slush instagram.com/slushhq x.com/slushhq
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