Deconstructing Product-Market Fit | Vicki Peng & Zefi Hennessy Holland (Sequoia)
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Episode description
Product-market fit is the holy grail of early-stage startups, yet most advice is aimed at diagnosing whether you have PMF. This session flips the script by revealing the fundamental building blocks of PMF, from mapping how the problem you’re solving meets the market to deeply understanding customer psychology. You'll learn three distinct archetypes of PMF and a framework for building conviction, backed by real-world examples. This session will be led by Vickie Peng, Product Partner at Sequoia, and Zefi Hennessy Holland, Senior Director of Arc, Sequoia’s company building immersion for its pre-seed and seed founders. Together, they bring invaluable insights from partnering with hundreds of early-stage startups on their journey to achieving PMF, offering a rare glimpse into the patterns of success they've observed across Sequoia’s portfolio. Slush is the most founder-focused event on Earth, delivering actionable company-building advice while bringing together the who’s who in startups and tech. Slush will be back on Nov 19–20, 2025 in Helsinki, Finland. Stay in the loop: Website: http://slush.org/ LinkedIn: http://linkedin.com/company/slush Instagram: http://instagram.com/slushhq X: http://x.com/slushhq
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