#8 Pitching Your Company – Ted Persson (EQT Ventures) | Builders’ Studio: a Founder School by Slush

Interested in coming to Slush 2022? Look no further. You can pre-register today here: https://www.slush.org/#pre-register Any fundraising process requires a pitch, but building the perfect pitch is more of an art than science. Joining us to explain what investors look for in a pitch and how founders should think about communicating their ideas is Ted Persson, Partner at EQT Ventures. With a background that combines product design and storytelling with investing, Ted is a master at understanding what a fantastic pitch involves, from the deck to the demo. In this talk Ted walks us through how he has constructed pitches himself and gives practical insights into what the best pitches utilize - from understanding how the pitch will be viewed, to crafting the first slides of the pitch, and to managing the flow until the very end. Importantly, Ted recommends leaving a hook for the end of the pitch, so that it surprises the audience - you can expect the same from his talk! -- Europe lacks a culture of company building mentorship. At Slush 2021, we dedicated a whole stage for horizontally applicable insights. Born out of the talks is Builders’ Studio: a Founder School by Slush. In thirty episodes, we go through the lifecycle of how iconic companies are built. Beginning with the early days of a startup and ending with exit, with everything in-between. Put together, these talks cover a startup’s journey, forming a playbook on building sensational companies. To explore the series, visit: https://www.slush.org/events/resource-bank/builders-studio Check us out on Twitter: https://twitter.com/SlushHQ Instagram: https://www.instagram.com/slushhq/ Linkedin: https://linkedin.com/company/slush