#16 PR – Heini Vesander (Wolt) | Builders’ Studio: a Founder School by Slush
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Interested in coming to Slush 2022? Look no further. You can pre-register today here: https://www.slush.org/#pre-register Today it can be increasingly difficult to break into media as a startup – there is so much noise to break through. How should founders pitch to and develop relationships with the media? Joining us to share hidden best practices is Heini Vesander, Head of PR and Communications at Wolt. Having led communications and PR at a number of scaling companies, Heini gives a practical deepdive into the nuances of PR. Importantly, PR is storytelling - it is not advertising or user acquisition as such. Learn from Heini on how to understand your angle, identify the right media and successfully pitch your story. -- Europe lacks a culture of company building mentorship. At Slush 2021, we dedicated a whole stage for horizontally applicable insights. Born out of the talks is Builders’ Studio: a Founder School by Slush. In thirty episodes, we go through the lifecycle of how iconic companies are built. Beginning with the early days of a startup and ending with exit, with everything in-between. Put together, these talks cover a startup’s journey, forming a playbook on building sensational companies. To explore the series, visit: https://www.slush.org/events/resource-bank/builders-studio Check us out on Twitter: https://twitter.com/SlushHQ Instagram: https://www.instagram.com/slushhq/ Linkedin: https://linkedin.com/company/slush
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