#14 Branding – Akis Evangelidis (Nothing) | Builders’ Studio: a Founder School by Slush

Interested in coming to Slush 2022? Look no further. You can pre-register today here: https://www.slush.org/#pre-register At best your brand can be a true competitive advantage, but building one requires strategy and consistency. We all know a good brand when we see one, but how and when should founders start thinking about building their own brand? Joining us to uncover what goes into creating and sustaining a striking brand is Akis Evangelidis, Co-founder and Head of Marketing of Nothing. With a background in leading OnePlus' communications and brand in Europe and having now led the branding strategy for Nothing from Day 1, Akis provides founders with all they need to know on how to leverage your brand when scaling. In this talk Akis outlines how they approached building the distinct Nothing brand, all the way from the initial vision, first logo mockups, colour scheme experimentation to the polished product. -- Europe lacks a culture of company building mentorship. At Slush 2021, we dedicated a whole stage for horizontally applicable insights. Born out of the talks is Builders’ Studio: a Founder School by Slush. In thirty episodes, we go through the lifecycle of how iconic companies are built. Beginning with the early days of a startup and ending with exit, with everything in-between. Put together, these talks cover a startup’s journey, forming a playbook on building sensational companies. To explore the series, visit: https://www.slush.org/events/resource-bank/builders-studio Check us out on Twitter: https://twitter.com/SlushHQ Instagram: https://www.instagram.com/slushhq/ Linkedin: https://linkedin.com/company/slush