Edgeir Vårdal Aksnes | Less is more: The power of simple value propositions
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Episode description
Our guest this week, Edgeir Vårdal Aksnes, is reinventing how people buy electricity. I don’t know about you, but I don’t always even remember that I’ve bought electricity, I just know that I pay a bill. To Edgeir and his co-founder Daniel, this sounded like a transaction that was ready to be improved, to fit both the problems and opportunities that our ever-weird modern age has to offer. And not only does Tibber, the company Edgeir co-founded, already provide a much appreciated product to many around Europe, it has grown with some fascinating unconventional means; no salespeople, simple value propositions, and a crystal clear narrative. Expect to learn: How Tibber’s business model is intrinsically aligned with purpose Why Tibber has no official salespeople Edgeir’s perspective on simplicity in solutions Edgeir’s thoughts on how to think about value propositions 01:00 Introduction to Edgeir and Tibber 02:30 Why did you start? 06:30 How energy can be optimised 09:15 How Tibber plans customers’ access to information 12:10 The power of simple value propositions 15:10 How important is it for a company to have clear, tangible, and ambitious goals 20:10 Is there a tension between profit and sustainability? 25:05 The importance of having a crystal clear story 28:10 Should you start with a less impact-driven company to ‘learn the trade’ before? 30:30 Reinventing an industry with massive legacy 34:20 What’s up next for Tibber?
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