How Did Oatly Find the Unique Voice for It’s Brand?
Episode details
Episode description
How should an entrepreneur or a company go about finding their values and implementing those values into their marketing communications? Why do you need clear and relatable values in the first place and how did Oatly start spreading the word after John and Toni Pettersson joined the company? In this clip from the Soaked by Slush Podcast, Global Creative Director of Oatly, John Schoolcraft gives his two cents on how to find a unique voice for your brand. Watch the full podcast episode here: https://youtu.be/_UiLIJl3AzY Spotify: https://open.spotify.com/episode/604YSyV1QU8jkOu4Q75oPc Apple Podcasts: https://podcasts.apple.com/fi/podcast/1-creative-director-oatly-john-schoolcraft-talks-marketing/id1497150707?i=1000492778650 -- Check Slush out at: Website: http://www.slush.org Facebook: http://www.facebook.com/slushHQ Twitter: http://www.twitter.com/slushHQ Instagram: http://instagram.com/SlushHQ Linkedin: http://www.linkedin.com/company/slush Slush in pictures: https://www.flickr.com/photos/slushmedia/albums Contact: hello@slush.org -- Check Soaked by Slush out at: Twitter: https://twitter.com/soakedbyslush/ Instagram: https://www.instagram.com/soakedslush/ Facebook: https://www.facebook.com/soakedbyslush/ Soaked by Slush website: https://www.slush.org/soaked/ Slush website: https://www.slush.org Shoot us a message or feedback: soaked@slush.org
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