Building a Brand from Scratch
Episode details
Episode description
What are the first steps in creating an amazing brand? When should startups start thinking about their brand? Four brand gurus join to discuss – Sophia Bendz (Partner at Atomico, first CMO of Spotify), Arnd Mueller (VP of Marketing at Lilium), Natasha Lytton (CMO at Seedcamp) and Babba C Rivera (Founder & CEO of ByBabba). -- In 2018, Slush brought together 20,000 attendees, including 3,100 startups, 1,800 investors and 650 journalists from over 130 countries. The cold and dark Helsinki welcomed these tech-heads to celebrate on Dec 3-5, 2018 with hundreds of side-events and activities around the city. Slush 2018 in pictures: https://www.flickr.com/photos/slushmedia/albums Website: http://www.slush.org Facebook: http://www.facebook.com/slushHQ Twitter: http://www.twitter.com/slushHQ Instagram: http://instagram.com/SlushHQ Linkedin: http://www.linkedin.com/company/slush Slush Tokyo: http://tokyo.slush.org Slush Shanghai: http://shanghai.slush.org Slush Singapore: http://singapore.slush.org Intro videos by: VAU (http://vau.company) VELI.fx / Veli Creative (http://velicreative.fi) Slush is a non-profit event organized by a community of entrepreneurs, investors, students and festival organizers. Slush has grown from a 300-person event to become the leading event of its kind in the world. The philosophy behind it has remained the same: to help the next generation of great, world-conquering companies forward.
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