SEO Has Changed: Here’s What Works Now
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Episode description
Forget the outdated SEO strategies. *The fundamentals still matter. Take our SEO Essentials course for free* ❇️ https://social.semrush.com/4dGfi88 This video emphasizes the importance of understanding current behavior online, and going over all of the SEO basics. Get the inside scoop on how SEO actually works in 2026, and really evaluate all of your search engine optimization efforts. Today’s buyer journey looks like this: → Google for discovery → YouTube for validation → Reddit for real opinions → AI tools for summaries & comparisons → Branded search for final decisions If you’re only optimizing for Google… You’re missing most of the journey. ▶️ *Subscribe for more from Semrush* ➖ https://social.semrush.com/3RtdGXK ⚡ *Start your FREE TRIAL of Semrush* ➖ https://social.semrush.com/3RWb7xr 🌱 *Grow your career with Semrush Academy* ➖ https://social.semrush.com/43tyReQ 📚 *Get top marketing insights from our blog* ➖ https://social.semrush.com/4uKMtyJ ⏱️ Video Chapters 00:00 - Why Traditional SEO Is Outdated 00:34 - Step 1: How People Actually Search Today 03:57 - Step 2: SEO Fundamentals That Still Matter 05:25 - How to Structure Content (Chunking) 07:09 - Step 3: Focus on Decision Keywords 08:46 - Step 4: How to Scale What Works 10:09 - Summing Up - How I’d Lean SEO Today #SEO #AI #Semrush
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