About this channel
Semrush focuses on the changing conditions under which people find businesses online. Search engine optimisation, content marketing and public relations are recurring subjects, with AI-generated…
Semrush focuses on the changing conditions under which people find businesses online. Search engine optimisation, content marketing and public relations are recurring subjects, with AI-generated search answers adding new questions about visibility and traffic. The channel combines concise news updates with practical explanations and question-led discussions. Its central concern is how marketers can understand changes in search and decide what those changes mean for their own websites and content.
One episode examines how to measure traffic lost around AI Overviews, turning a broad industry concern into an analytics question. Another asks why a brand with strong public relations might still be overlooked by ChatGPT. Discussion of backlinks supplies a third angle on visibility, considering whether marketers have dismissed a familiar part of search strategy too quickly. Across these subjects, the emphasis moves between being discovered, understanding the sources of attention and judging which activities still deserve effort.
Updates about Google changes sit beside questions about the effectiveness and cost of content marketing. There is also attention to technical visibility, including the possibility that a Cloudflare setting could affect whether a site appears in search. Website owners, content teams and search specialists can use the channel to identify issues to investigate in their own work. The mixture of short briefings and focused advice suits viewers who need both context for industry changes and a more concrete question to take back to their traffic reports, publishing plans or brand strategy.
Latest episode
A Ridiculously Straightforward Guide to Link Building (2027)
👉 See who links to you and your competitors with Semrush Backlink Analysis — try it FREE for 7 days: https://social.semrush.com/4rZxfoY
There are two types of link building, and if you focus on…
👉 See who links to you and your competitors with Semrush Backlink Analysis — try it FREE for 7 days: https://social.semrush.com/4rZxfoY
There are two types of link building, and if you focus on the wrong one, you'll burn months of effort with little to show for it. This video explains both — the tactics that produce a high volume of links, and the harder tactics that build your brand's associations with the stuff you want to be known for.
What's covered:
• The two categories: link producers vs association producers
• Three real use-cases — new site, established site with limited resources, established site with budget
• How to analyze your competitors' backlinks for patterns
• How to get featured on resource pages (plus the exact Google search operators to find them)
• How to find broken link opportunities
• How to create linkable assets that earn links long after you publish
• How to create Digital PR campaigns that drive hundreds of mentions
• How to get fast, easy links from technology partners, resellers, agencies, and industry organizations
Links mentioned:
📎Learn more about link building tactics: https://social.semrush.com/4yHbk8q
📎Start Semrush FREE 7-day trial: https://social.semrush.com/473zSfI
📎Learn more about broken link building: https://social.semrush.com/4zm6e15
📎Digital PR campaign examples: https://social.semrush.com/4jctR7F
📎Learn how to earn quality links with our FREE off-page SEO course: https://social.semrush.com/4dtZ02O
Google search operators Chris uses:
• [your topic] + inurl:resources
• [your topic] + intitle:resources
• [your topic] + "helpful resources"
• [your topic] + "useful links"
🕒 Chapters
0:00 Why most link building effort gets wasted
0:26 The two types of link building
2:08 Which type should you focus on (three scenarios)
3:43 The six tactics
3:50 Tactic 1: Analyzing your competitors' links
6:17 Tactic 2: Getting featured on resource pages
8:29 Tactic 3: Finding broken link opportunities
10:29 Tactic 4: Creating linkable assets
12:39 Tactic 5: Digital PR
15:10 Tactic 6: Getting links from partners
16:31 Wrap-up and next step
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