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SaaStr AI

SaaStr AI

Startups and entrepreneurship 243,000 subscribers

Creating and Fostering a Data Driven Culture with Looker’s Head of Data Culture and Transformation

08.12.2020
Published: 08.12.2020 Category: Startups and entrepreneurship

Episode details

Episode description

Creating and Fostering a Data-Driven Culture with Looker's Head of Data Culture and Transformation, Zara Hawkins Getting the most out of any reporting and analytics platform requires that those using it have a high degree of understanding of the data. The key to shifting from being data-rich to information-rich is to develop data literacy at all levels of an organization. This session focuses on strategies and tactics for developing data literacy and empowering people in your organization to confidently make effective, data-informed, decisions. 0:00 Housekeeping 1:13 Defining Data Culture 2:58 Organizational Culture 5:08 A Data-Driven Culture 6:26 Defining Data Literacy 8:04 Data Literacy Drives Data Culture 9:10 Provide Pathways for Everyone 11:16 Developing Data Experiences 14:06 Uplifting Individuals 15:32 Where Do I Start? 20:26 A data product succeeds when... 23:10 Change Involves Change Management 30:14 Vision 31:33 Stakeholders 34:13 Change Agents 36:17 Communication 40:32 Benefits

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