Tools Change, People Don’t: Empathy-Driven Online Marketing [MozCon 2018] — Ashley Greene
Published: 18.05.2023
Category: Sales and marketing
Episode details
Episode description
While everyone else zigs, the winners zag. While your 101+ competitors are trying to automate til the cows come home and split test their way to greatness, you’re zagging. Whether you're B2B or B2C, you're marketing to humans. Real people. Homo sapiens. But where is the human element in the game plan? Quite simply, it has gone missing... and therein lies your opportunity.
Watch also from the same channel
More episodes from this channel
You might be interested in
