About this channel
Moz concentrates on search visibility as the places where people discover brands continue to expand. Traditional search results sit alongside AI summaries, brand mentions and citations in its…
Moz concentrates on search visibility as the places where people discover brands continue to expand. Traditional search results sit alongside AI summaries, brand mentions and citations in its coverage. The channel asks practical questions about how a business appears in those environments, how that presence can be monitored and which parts of the search experience may influence a purchase decision.
A substantial part of the material consists of walkthroughs for Moz AI Visibility. Videos explain setting up a dashboard, using prompts and tracking a brand's visibility, while another focuses on finding opportunities to be cited. These topics form a practical sequence from deciding what to observe to examining where a brand might appear. Broader search discussions consider commercial results dominated by product features and the handling of complex queries, giving the tool demonstrations a context beyond the dashboard itself.
The channel also includes material from MozCon, with conversations and previews that bring a conference setting into the mix. This makes the collection a combination of product instruction, search marketing discussion and event coverage. It is especially relevant to marketers who need to explain visibility beyond a familiar ranking report: whether a brand is mentioned, which queries bring it into view and how AI-generated summaries enter the customer's research. Viewers looking for hands-on guidance can follow the specific tool topics, while those responsible for search strategy can use the wider discussions to consider what their measurement approach captures. The common thread is making changing forms of search presence concrete enough to investigate and discuss.
Latest episode
The New (AI) SEO Playbook | Tom Capper | Whiteboard Friday 4K
Is your top-of-funnel SEO strategy ready for the AI era? In this Whiteboard Friday, we dive into how AI search engines like ChatGPT and Gemini are fundamentally changing the traditional SEO playbook…
Is your top-of-funnel SEO strategy ready for the AI era? In this Whiteboard Friday, we dive into how AI search engines like ChatGPT and Gemini are fundamentally changing the traditional SEO playbook.
Data shows that 85% (or more) of AI citations come from third-party sites rather than a brand's own website. Not to mention, AI traffic is currently peaking at less than 2% for most sites, meaning SEOs need to shift their focus from driving traffic to capturing impressions and brand mentions through "grounded prompts."
In this video, we’ll cover:
00:41 – Why First-Party Citations and AI Traffic are Declining
02:43 – The Importance of Grounded Prompts and Third-Party Media
04:35 – Strategy 1: Digital PR (Citation Building over Link Building)
06:23 – Strategy 2: Barnacle SEO for Branded and Soft-Branded Queries
08:14 – Strategy 3: User-Generated Content (UGC) and Community Platforms
08:49 – Strategy 4: Information Consistency and Filling Data Gaps
09:45 – Bonus: How to Measure Success (Impressions vs. Traffic)
Head to the Moz Blog to view and save the high-definition digital whiteboard: https://moz.com/blog/new-ai-seo-playbook-whiteboard-friday
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