Running Your Own SEO Tests: Why It Matters & How to Do It Right- Presented by Rob Ousbey
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Download Rob's presentation ► https://mz.cm/35LE5G1 Google's algorithms have undergone significant changes in recent years. Traditional ranking signals don't hold the same sway they used to, and they're being usurped by factors like UX and brand that are becoming more important than ever before. What's an SEO to do? The answer lies in testing. Sharing original data and results from clients, Rob will highlight the necessity of testing, learning, and iterating your work, from traditional UX testing to weighing the impact of technical SEO changes, tweaking on-page elements, and changing up content on key pages. Actionable processes and real-world results abound in this thoughtful presentation on why you should be testing SEO changes, how and where to run them, and what kinds of tests you ought to consider for your circumstances. - Presented by Rob Ousbey at Mozcon 2019 Register for MozCon 2021 ► https://mz.cm/3dB2MaA *************************************** Additional Moz Resources: Beginner's Guide to SEO ► https://mz.cm/2SGOGdV The Keyword Research Master Guide ► https://mz.cm/3jPdPio 30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3 Check out Moz Local ► https://mz.cm/36Pbz7h Learn about STAT ► https://mz.cm/2IiqTzf *************************************** STAY IN TOUCH: Moz ► https://mz.cm/30QvHCm Facebook ► https://www.facebook.com/moz Twitter ► https://twitter.com/Moz LinkedIn ► https://www.linkedin.com/company/moz
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