#66: Monika Liikamaa: building one of Europe’s top fintech companies
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Episode description
Enfuce is a fast-growing fintech with a bold goal of becoming the #1 issuer processor in Europe and reach billions in ARR. We sat down with co-founder and co-CEO Monika Liikamaa to talk about what it takes to build a successful startup in a conservative industry: earning trust, hiring top talent, and moving fast while doing the right thing. We also talked about entrepreneurship as a mindset, the stress of building a company, and how small teams can do big things. Learn more: https://enfuce.com/ https://generogrowth.com/ https://www.linkedin.com/in/monikaliikamaa/ (0:00) Introduction (0:30) Fintech and the insight behind starting Enfuce (9:10) Earning trust in a conservative industry (14:37) Why Monika became an entrepreneur (30:33) Building a top team and attracting early talent (42:23) Compliance, fraud, and doing things right (49:15) The future of fintech and reaching 250M€ ARR
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