About this channel
Genero examines business growth through conversations with founders, executives and investors. E-commerce, financial technology, industrial businesses and marketing all feature, with a visible…
Genero examines business growth through conversations with founders, executives and investors. E-commerce, financial technology, industrial businesses and marketing all feature, with a visible concentration on Nordic and European companies. The channel's interest is in the decisions behind expansion: how a company finds its market, builds a brand, finances its development and adjusts its leadership as the business changes.
The numbered interview series gives individual business experiences room to lead the discussion. Timo Uotila's episode focuses on building Ebike Center through bootstrapping, providing an e-commerce example of growth without making fundraising the centre of the story. A conversation with Sanna Suvanto-Harsaae brings together Posti's listing, leadership failure and strategic mistakes. Erik Modig's appearance questions familiar marketing measures and funnel thinking, turning attention to how companies decide whether their marketing is working.
Other interviews broaden the perspective to robotics and European manufacturing, the development of fintech companies and the transition from founder to investor. The mix of company-building and investment experience lets related questions be approached from different positions. A founder may be concerned with customers and execution, while an investor discussion shifts attention to choosing and supporting businesses with room to grow.
Business owners, commercial leaders and people interested in the growth of Nordic companies are a natural audience. The channel offers concrete cases to think with when considering sales, brand strategy, funding or management. Its sector range also makes comparisons possible: viewers can consider which growth questions recur across an online retailer, a fintech business and an industrial company, and which depend on the market each one serves.
Latest episode
#75 Sanna Suvanto-Harsaae - Posti's IPO, why CEOs fail, strategy mistakes, AI’s real impact
Sanna Suvanto-Harsaae is one of the most respected business leaders in the Nordics, chairing companies like Finnair, Posti, and BoConcept. She returns for a third time to discuss good vs great…
Sanna Suvanto-Harsaae is one of the most respected business leaders in the Nordics, chairing companies like Finnair, Posti, and BoConcept. She returns for a third time to discuss good vs great leaders, “founder mode”, managing crises, making difficult decisions, the importance of focus and judgment, and the real impact of AI on business.
Learn more:
https://generogrowth.com
https://www.linkedin.com/in/sannasuvantoharsaae/
(0:00) Introduction
(0:33) Posti’s turnaround and IPO
(5:50) Why companies struggle to focus
(10:35) How Sanna evaluates leadership teams
(15:18) Why CEOs fail and how to make difficult leadership changes
(24:10) Self-leadership and founder mode
(38:15) Finnair, crisis management and setting the strategy
(51:20) Nordic co-operation, opportunities and becoming “hedgehogs”
(57:35) The real impact of AI, human judgment and the future of work
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#74 Axel Ahlström – robotics, industrial tech and the future of manufacturing in Europe
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Axel Ahlström sits at the intersection of manufacturing and technology. After working with major industrial companies in private equity, he co-founded Kvanted, a new 70M€ industrial deep tech VC fund. We talk about the...
#73 From zero to 13.5M€: bootstrapping e-commerce with Ebike Center founder Timo Uotila
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How do you profitably grow from zero to 13,5M€ in revenue, with just 20K€ in funding? We sat down to discuss this with Timo Uotila, who co-founded Ebike Center with his brother in 2023....
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