The Brand Strategy Guide You Need For The TikTok + AI Era | GaryVee Q&A w/ Adweek

Today’s video is a conversation with Adweek, where I break down why most brands are still stuck in 1996, why TV ads don’t build culture anymore, and what’s actually working in marketing today. I give my two cents on live social shopping, AI influencers, trend culture, and how attention has fully shifted to social. I also share why creators need to stop chasing brand deals and start treating content like a business. Hope you enjoy this one — it’s a big one. 00:00 — Why live social shopping is a $200K/hour opportunity 01:12 — The truth about trends (and why brands ignore them) 02:18 — From baggy jeans to banner ads: how culture actually works 04:30 — The myth that your TV ad builds brand 05:56 — AI influencers will outnumber real ones 07:12 — QVC + TikTok = the future of buying 08:30 — Stop spending money on “potential reach” 11:20 — Why VaynerMedia is built differently 13:05 — The real reason VeeFriends exists 15:40 — Why creators must understand accountability 18:20 — What smart brands are finally doing right 20:00 — My very first job (and what it taught me about attention) 22:10 — What I really care about as a leader #marketing #ai #socialmedia #ecommerce #tiktokshop #influencermarketing #retail #branding Did you catch "Give Me 6 Minutes And 45 Seconds, I’ll Delete Your Fear Of AI"? Check it out here: https://garyvee.com/dv679 — Thanks for watching! Join My Discord!: http://www.garyvee.com/discord Check out another series on my channel: Gary Vaynerchuk Keynote Speeches: http://www.garyvee.com/keynotespeeches Gary Vaynerchuk's thoughts on NFTs, Web3, cryptocurrencies and more: http://www.garyvee.com/web3nfts Life, Business, and Career Advice l Gary Vaynerchuk Original Films: http://www.garyvee.com/gvoriginals How to Make Money at Garage Sales l TrashTalk: http://www.garyvee.com/trashtalks Inside the Life of a $300M+ Company's CEO l DailyVee: http://www.garyvee.com/dailyvees — Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the CEO and creator of VeeFriends. Gary is considered one of the leading global minds on…