About this channel
Codie Sanchez brings business questions into the territory of personal judgment, trust and boundaries. The episodes move from delegation and sales psychology to saying no, maintaining standards and…
Codie Sanchez brings business questions into the territory of personal judgment, trust and boundaries. The episodes move from delegation and sales psychology to saying no, maintaining standards and deciding when to act. Ownership and buying decisions appear alongside reflections on disappointment and forgiveness, so the channel's financial themes are closely connected to the way people handle responsibility and relationships.
The selection favours direct advice and pointed prompts. A video about why delegation fails asks viewers to consider a common management problem, while material on building trust addresses the relationships that make business activity possible. Another episode distinguishes businesses framed as essential from those framed as optional treats. Together, these subjects offer ways to think about what a business provides, how its work is shared and what persuades someone to buy.
The more personal material examines the pressure of other people's opinions and the difference between someone offering protection and someone merely observing your life. Episodes about refusing requests and abandoning the search for a perfect moment carry that concern with agency into everyday choices. The tone suggested by the titles is emphatic and conversational, with ideas presented as challenges to familiar habits. Entrepreneurs, managers and viewers interested in the personal side of financial ambition can find prompts for examining their own decisions. The value of the selection lies in connecting practical commercial questions with the confidence, limits and relationships involved in pursuing them.
Latest episode
The Psychological Tricks Every GREAT Salesperson Knows
If you want to convince someone to say yes to anything, you have to understand how their brain works. There are 5 parts of the brain that contribute to decision-making. In this video, I am breaking…
If you want to convince someone to say yes to anything, you have to understand how their brain works. There are 5 parts of the brain that contribute to decision-making. In this video, I am breaking down each part and telling you what you can do to increase your chances of someone saying yes. This isn't a magic closing line video, I am going to tell you the principles of psychology behind every decision.
Come see me and my team of advisors in person at the end of October - https://contrarianthinking.biz/PS
0:00 Intro
0:26 Frontal Lobe - Reason
4:39 Occipital Lobe - Vision
9:22 Parietal Lobe - Numbers
12:54 Temporal Lobe - Language
19:30 Insula - Gut
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Hi... I'm Codie.
If we haven't met, I build and buy businesses and help you make money. I used to work on Wall Street and in Private Equity for too many years. Then I realized I'd rather YOU AND I own our businesses locally instead. So I built up Main Street Holding Company, Contrarian Thinking Capital & Co. Now, we own and grow dozens of businesses. My mission is to create 100,000 business owners and help 1 million of us build profitable businesses. I hope you’re one.
Here's what I know for sure... those who say it's impossible should get out of the way of those of you who are doing it!! ❤️
If you want to grow your business... we got you: https://contrarianthinking.co/scaling-workshop/
If you want to buy a business... we help here: https://contrarianthinking.co/our-courses/
If you want a free guide on how... it's right here: https://info.contrarianthinking.co/smart-buyers-guide
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The BE AN ADULT SECTION 🤗
All content on the Codie Sanchez YouTube channel reflects my own opinions and should NOT be taken as legal advice, financial advice, or investment advice. Please seek out the guidance of professionally trained and licensed individuals before making any decisions. Some links in the description may be affiliate links. Copyright © Contrarian Thinking LLC 2025.
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Business Building and Buying | Codie Sanchez
Contrarian Thoughts | Codie Sanchez
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