B2B Marketing Is Changing
Episode details
Episode description
Welcome to Revenue Vitals, a weekly show where Chris Walker challenges the traditional status quo of B2B go-to-market strategies, including Digital Demand, RevOps, Sales Development, and GTM Strategy. Here's what you'll learn in this episode (from GTM Live #39): 0:00:00 Intro 0:03:56 B2B marketing is changing because of AI 0:05:52 "Free" advice on LinkedIn isn't actually free 0:12:17 The only person who can fix GTM is the CFO 0:17:45 There is a revolution happening in SaaS right now 0:21:26 Smaller, agile companies can beat larger SaaS companies 0:25:07 External vs Internal advice (Q&A #1) 0:32:10 The future of Passetto (Q&A #2) 0:40:30 Post election GTM efficiency (Q&A #3) 0:49:05 GTM Ops (Q&A #4) 0:54:58 Why the CFO? (Q&A #5) 1:02:12 Final thoughts