About this channel
Chris Walker connects the mechanics of business growth with a more personal question: what should running a company make possible in your life? The channel moves between business-to-business…
Chris Walker connects the mechanics of business growth with a more personal question: what should running a company make possible in your life? The channel moves between business-to-business marketing, go-to-market strategy and reflections on autonomy. Its episode selection puts revenue and efficiency alongside the experience of feeling trapped by a business, giving the commercial material a perspective that extends beyond performance targets.
The marketing videos examine how a company's message shapes growth, why go-to-market plans underperform and how to think about efficiency. One strand challenges the role of attribution in marketing decisions; another considers frameworks for increasing revenue. These are presented as explanations and arguments about how businesses reach customers, with an emphasis on the assumptions behind familiar marketing practices. The questions are relevant to people trying to make sense of a strategy that looks coherent but delivers disappointing results.
More personal episodes explore the gap between earning money and having freedom, the importance of trusting your own judgment and the idea of building a business around the life you want. Those reflections give founders and business leaders a different way into the channel, while marketers can focus on messaging and go-to-market execution. Viewers get a combination of strategic prompts and questions about their own priorities: how to improve a company's growth, what demands that growth creates, and whether the resulting business still serves the person running it.
Latest episode
How to Rediscover Your Superhuman Powers
After building an 8-figure business with hundreds of employees and achieving financial success, Chris Walker discovered that money and external achievements didn't provide the freedom he sought…
After building an 8-figure business with hundreds of employees and achieving financial success, Chris Walker discovered that money and external achievements didn't provide the freedom he sought. Instead, he began experiencing profound energetic shifts that allowed him to access frequencies beyond conventional reality.
In this episode of We Are Encoded, Chris joins host Tom to share his remarkable journey from operating in what he calls "version 1.0" of human consciousness to experiencing heightened states where he can access future visions, feel energy shifts in his body, and perceive reality beyond linear time.
00:00:00 - Introduction
00:01:45 - Chris Walker's Journey
00:06:20 - Starting a Second Business
00:06:33 - Experiencing the Future
00:08:56 - The Vision for Encoded
00:10:23 - Facing the Things Blocking You
00:11:25 - Removing the Masks
00:16:15 - Accepting and Understanding Your Powers
00:25:12 - Subconscious Reprogramming
00:29:36 - Rebuilding Self-Worth
00:38:42 - The Calibrated Mirror Concept
00:42:47 - The Future of Education
00:47:39 - Understanding the Voices Inside Us
00:49:07 - Discerning Signal from Noise
00:55:00 - Living in the Present Moment
01:02:08 - The Power of Perception and Projection
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Demand Gen Live | Season 1
Demand Gen Live | Season 2
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More episodes from this channel
Build a Business That Serves Your Life
22.4.2025
After starting his entrepreneurial journey with just $3,000 in the bank and $60,000 in student debt, Chris Walker discovered that true success comes when your business serves your life, not the other way around....
I Had Money But No Freedom (The Entrepreneur's Trap)
16.4.2025
In this episode of We Are Encoded, Chris Walker joins Ross Hudgens to share insights on achieving true freedom beyond just financial success. After taking his longest vacation ever - nearly a month in...
I Was Trapped In My $20M Business Until I Learned To Trust Myself
10.4.2025
In this first episode of We Are Encoded, Chris is interviewed by James Robert Lay to share his evolution from chasing success to finding inner freedom. After building a successful $20M business but feeling...
The end of an era (and beginning of a new one)
4.4.2025
After a month-long sabbatical that took him across Australia, New Zealand, and Fiji, Chris Walker returns to Revenue Vitals with a life-changing announcement. In this deeply personal episode, Chris reveals a profound shift in...
The 3 Pillars of GTM Success
4.3.2025
Welcome to Revenue Vitals, a weekly show where Chris Walker challenges the traditional status quo of B2B go-to-market strategies, including Digital Demand, RevOps, Sales Development, and GTM Strategy. Here's what you'll learn in this...
Turn What You Say (Your Message & Narrative) Into 10x Growth
13.2.2025
Chris shares a recent update to his narrative and messaging at Passetto, which has resulted in generating more pipeline and revenue in the month of October 2024 alone than all of 2024 combined up...
2X Your Revenue With This Marketing Framework
7.2.2025
Welcome to Revenue Vitals, a weekly show where Chris Walker challenges the traditional status quo of B2B go-to-market strategies, including Digital Demand, RevOps, Sales Development, and GTM Strategy. Here's what you'll learn in this...
How to (truly) solve GTM Efficiency
22.1.2025
Welcome to Revenue Vitals, a weekly show where Chris Walker challenges the traditional status quo of B2B go-to-market strategies, including Digital Demand, RevOps, Sales Development, and GTM Strategy. Here's what you'll learn in this...
B2B Marketing Is Changing
14.1.2025
Welcome to Revenue Vitals, a weekly show where Chris Walker challenges the traditional status quo of B2B go-to-market strategies, including Digital Demand, RevOps, Sales Development, and GTM Strategy. Here's what you'll learn in this...
Attribution Is The Problem (Not The Solution)
12.11.2024
Welcome to Revenue Vitals, a weekly show where Chris Walker challenges the traditional status quo of B2B go-to-market strategies, including Digital Demand, RevOps, Sales Development, and GTM Strategy. Here's what you'll learn in this...
The #1 Reason GTM Strategies Underperform
5.11.2024
Welcome to Revenue Vitals, a weekly show where Chris Walker challenges the traditional status quo of B2B go-to-market strategies, including Digital Demand, RevOps, Sales Development, and GTM Strategy. Here's what you'll learn in this...
Unified GTM Live Episode 36 | MUST LISTEN: How Your Pipeline Problem Costs You $50MM+/Quarter
30.10.2024
In this week’s live event, Chris discusses the insights he gained from attending the Pavilion Go-To-Market 2024 conference. He critiques the prevalent issues plaguing current marketing and sales strategies, emphasizing the importance of efficient...
Unified GTM Live Episode 35 | Aligning Marketing and Finance for Growth
28.10.2024
In this week’s live event, Chris is joined byTom Wentworth, CMO of Recorded Future, to discuss the intricate collaboration between marketing leadership and finance. They dive deep into the often-overlooked aspect of bringing business...
Unified GTM Live Episode 34 | Transforming Marketing with Unified Metrics
23.10.2024
In this week’s live event, Chris is focused on reinforcing the importance of unified metrics and financial acumen. He also covers marketing efficiency, effective brand marketing strategies, and the role of ROI in driving...
Unified GTM Live Episode 33 | GTM Efficiency
15.10.2024
In this week’s live event, Chris is joined by finance expert David Spitz to dig into the intricacies of go-to-market efficiency, a crucial metric for SaaS companies. As businesses navigate 2025 planning and budget...
Unified GTM Live Episode 32 | Fixing Your Broken Marketing ROI
15.10.2024
In this week’s live event, Chris starts by discussing the misconceptions surrounding marketing ROI within the B2B space. He criticizes the conventional wisdom that overly focuses on attributing ROI at the campaign level and...
Unified GTM Live Episode 30 | Optimizing Performance Alignment in a GTM Strategy
30.9.2024
In this week’s live event, Chris covers the optimization of go-to-market efficiency, presenting practical examples using realistic data. He explores the critical importance of KPI stacks and revenue breakpoints, spotlighting real company scenarios and...
Unified Go-To-Market Live 31 | Transforming Your GTM Strategy into a Revenue Factory
25.9.2024
In this week’s live event, Chris is joined by Jacco van der Kooij, founder of Winning by Design, to discuss the nuances of running your Go-to-Market strategy as a revenue factory. The session kicks...
Unified Go-To-Market-Live 29 | How GTM Efficiency Impacts Revenue Multiple and Enterprise Value
24.9.2024
In this week’s live event, Chris shares invaluable insights into how SaaS companies can strategically optimize their marketing and sales spend to enhance their enterprise value. This episode focuses on the correlation between go-to-market...
Unified Go-To-Market Live Episode 28 | Revenue Planning and KPIs for 2025
17.9.2024
In this week’s live event, Chris covers revenue planning for 2025, the fundamental differences between KPI metrics and attribution, and the importance of clear segmentation in go-to-market strategies. Chris highlights the crucial distinction between...
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