Attribution Is The Problem (Not The Solution)
Episode details
Episode description
Welcome to Revenue Vitals, a weekly show where Chris Walker challenges the traditional status quo of B2B go-to-market strategies, including Digital Demand, RevOps, Sales Development, and GTM Strategy. Here's what you'll learn in this episode (from GTM Live #38): 00:00 - Intro 01:08 - The attribution model is the problem 08:12 - Reasons why the current revenue model is broken 16:22- The new RevOps playbook 21:42- Partnership strategy (Q&A #1) 29:09- Articulating the problem to the C-Suite (Q&A #2) 37:12- The “Demand Waterfall” killer (Q&A #3) 41:44- Resource allocation in this new model 53:10- Final thoughts