Should Content Marketing Be Tied to Revenue? | Demand Gen Live x21
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On last night's Demand Gen Live, Megan Bowen (CCO, Refine Labs) joined Chris Walker (CEO, Refine Labs) in Gaetano DiNardi's place. Over 50 marketers and sales folks joined the call and participated in a live Q&A. We covered: why brand marketing lowers CAC, what needs to change from a marketing and CX perspective with enterprise deals, should content marketing be tied to a revenue goal, dealing with a CEO who doesn't understand marketing, and what the best answer is to: "if your marketing budget was reduced by 50%, what marketing channels would you execute on and why?" ► Subscribe to Our Channel Here https://www.youtube.com/channel/UC0K09cBbbyOJm-LGKl59Ybg?view_as=subscriber?sub_confirmation=1 We are on a journey at Refine Labs to help companies optimize their revenue model. We’ve spent the last four years perfecting the process at rapidly growing early- and growth-stage companies. The final product, our Revenue Engine Optimization formula, is a unique combination of Revenue Operations, Growth Marketing, and Buyer Enablement, which has been proven to accelerate business growth and new customer acquisition with a focus on pipeline velocity. ---- Follow Us Here: Website: https://refinelabs.com/ LinkedIn: https://www.linkedin.com/company/refine-labs Spotify: https://open.spotify.com/show/1AJwHPDw2RuybeMnn7CnNP
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