Lessons on Token-Based Competition from My All-AI Company
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BCG's Matt Kropp explains why productive AI use, not just access, is becoming the biggest lever for growth. Companies using AI purposefully are growing three times faster than those that aren't. So why are many still stuck? The winners aren't substituting people with AI — they're augmenting them and arming them with AI tools, building an advantage that compounds over time. You’ll Learn: Why “token-based competition” is emerging as the next growth advantage What Matt learned from building — and shutting down — an all-AI company The real reasons employees still aren't adopting AI at scale Learn More: The Era of Token-Based Competition Is Here. Is Your AI Strategy Ready?: https://on.bcg.com/4rGCUA5 BCG’s Latest Thinking on AI: https://on.bcg.com/46YIDYj Matt’s Substack: https://mattkropp.substack.com/ AI Costs a Fortune. Mismanaging AI Will Cost You More: https://lnk.to/so-what-BCG-Goydan-Lukic-AI-Cost12 Chapters 0:00 Equal AI Access, Equal Results? 1:00 What Is Token-Based Competition? 1:39 Token-Based Competition vs. Token-Maxing 3:50 Inside a Zero-Human Company 5:35 Lessons from An All-Agent Company 10:03 How To Win in the Token Economy 11:06 Is AI a Substitute for Labor? 12:21 Token Use and Company Performance 14:38 What Is Return on Intelligence? 15:06 What ‘Intelligence’ Really Means 15:41 Getting Your Team On Board 17:00 Why AI Adoption Still Lags Meet the Expert Name: Matt Kropp, CTO, BCG X Bio: https://on.bcg.com/4hEVFiw LinkedIn: https://www.linkedin.com/in/matt-kropp/ Follow BCG Website: https://www.bcg.com/ LinkedIn: https://www.linkedin.com/company/boston-consulting-group
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