Inside Athletic Brewing’s Plan to Shake Up the Beer Industry | Quantum Marketing
Episode details
Episode description
Athletic Brewing helped move non-alcoholic beer from the margins to the mainstream. In this episode, Raja Rajamannar meets with Chief Executive Officer Bill Shufelt to unpack how reinventing a product by focusing on craft, wellness and participation can change consumer perceptions and create demand for an emerging category. -------- Like this video? Subscribe: http://www.youtube.com/Bloomberg?sub_confirmation=1 Get unlimited access to Bloomberg.com for just $1.99 your first month: https://www.bloomberg.com/subscriptions?in_source=YoutubeOriginals Bloomberg Originals offers bold takes for curious minds on today’s biggest topics. Hosted by experts covering stories you haven’t seen and viewpoints you haven’t heard, you’ll discover cinematic, data-led shows that investigate the intersection of business and culture. Exploring every angle of climate change, technology, finance, sports and beyond, Bloomberg Originals is business as you’ve never seen it. Subscribe for business news, but not as you've known it: exclusive interviews, fascinating profiles, data-driven analysis, and the latest in tech innovation from around the world. Visit our partner channel Bloomberg News for global news and insight in an instant.
Watch also from the same channel
More episodes from this channel
You might be interested in
