About this channel
Bloomberg Originals examines business, economics and politics through stories about companies, countries and the forces changing their choices. Its subjects include national debt, financial…
Bloomberg Originals examines business, economics and politics through stories about companies, countries and the forces changing their choices. Its subjects include national debt, financial speculation, technology competition and the economic consequences of extreme weather. Corporate marketing and the prospects of a sporting venture appear alongside questions about international relationships.
Explanatory features and the Quantum Marketing series provide distinct entry points. The marketing videos consider how Airbnb connects experiences with brand loyalty and what lies behind Lectric's approach to selling electric bikes. These company examples focus attention on strategy: the choices a business makes about its audience, its offer and the way it wants to be understood.
At a broader scale, videos ask how Brazil faces its debt burden, examine losses among retail day traders in India and consider China's plans in the global AI race. Another topic connects extreme heat with economic costs in Europe. The international coverage also includes India's relationship with Russia, placing financial and business stories within a wider political setting.
The channel suits viewers who like to understand a large issue through a particular case. Someone interested in marketing might begin with a company strategy, while someone following economic affairs could choose a country or an industry. Across these routes, the attraction is the connection between decisions and their surrounding pressures. The selection encourages attention to the incentives, constraints and ambitions behind a headline, whether the subject is a brand building loyalty or a government facing difficult economic choices.
Latest episode
Inside Athletic Brewing’s Plan to Shake Up the Beer Industry | Quantum Marketing
Athletic Brewing helped move non-alcoholic beer from the margins to the mainstream. In this episode, Raja Rajamannar meets with Chief Executive Officer Bill Shufelt to unpack how reinventing a…
Athletic Brewing helped move non-alcoholic beer from the margins to the mainstream. In this episode, Raja Rajamannar meets with Chief Executive Officer Bill Shufelt to unpack how reinventing a product by focusing on craft, wellness and participation can change consumer perceptions and create demand for an emerging category.
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Bloomberg Originals offers bold takes for curious minds on today’s biggest topics. Hosted by experts covering stories you haven’t seen and viewpoints you haven’t heard, you’ll discover cinematic, data-led shows that investigate the intersection of business and culture. Exploring every angle of climate change, technology, finance, sports and beyond, Bloomberg Originals is business as you’ve never seen it.
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