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From underdogs to disruptors: how Tubi and e.l.f. built a different game
Startups and entrepreneurship

From underdogs to disruptors: how Tubi and e.l.f. built a different game

Masters of Scale 10.11.2026 32 min

Free streaming and prestige-quality makeup at drugstore prices both sound like they must come with a catch. For Tubi and e.l.f. Beauty, that skepticism became the opening. Recorded live at Masters of Scale Summit, this conversation brings together former Tubi CEO Anjali Sud and e.l.f. president Kory Marchisotto, two leaders who took brands once written off as downmarket to 110…

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