Kanava: Aalto University

Julkaistu: 15.4.2026

MAGICS is the national infrastructure for humans in the digital world, and a community built around six academic nodes across Finland: Aalto University, Tampere University, Uniarts, University of Lapland, Turku University of Applied Sciences, and University of Jyväskylä. This event is part of the MAGICS Talks series organised at each MAGICS node annually.

In this event, we focus on the evolving relationship between digital technologies, human creativity, and data-driven understanding of our world. How do games and interactive technologies help us understand human behaviour and motivation? How can data and artificial intelligence help us analyse innovation and technological change? And what happens when these different perspectives meet in the emerging digital world?

14.00 Opening words | Journalist Sonia Zaki, Uusi Juttu
14.05 AI for understanding human experiences: Examples from player research | Associate Professor Perttu Hämäläinen, Aalto University
14.25 Are We Losing the Signal in the Noise? | Dr. Arash Hajikhani and Data and Research Scientist Richard Schmidt, VTT Technical Research Centre of Finland
14.50 Panel discussion | Sonia Zaki, Perttu Hämäläinen, Arash Hajikhani and Richard Schmidt