Creativity as a Competitive Advantage in Business

How do organisations turn creativity into measurable impact? How can leaders build a culture where fresh ideas lead to growth, resilience and competitive advantage? New Aalto University research in collaboration with Fiskars, Kemira, Marimekko, Posti, Raisio, Finnish Innovation Fund Sitra, Finnish Tax Administration and Yellow Method shows that creativity-promoting leadership is a crucial component for companies’ financial success. Program: Welcoming Words: Riikka Mäkikoskela, Project Manager & Ida Muhonen, Project Coordinator Deans' Dialogue: Tuomas Auvinen, Dean ARTS & Timo Korkeamäki, Dean BIZ Measuring Individual and Organisational Creativity: Mark Runco, Visiting Professor, Aalto University & Susanna Rahkamo, Co-founder, CSO & Chair, Yellow Method. Business Insight: Annika Boström-Kumlin, Chief Brand and Sustainability Officer, Raisio Everyday Creativity: Astrid Huopalainen, Professor of Leadership for Creativity & Maria Uusitalo, Doctoral Researcher. Business Insight: Minna Kemell-Kutvonen, Design Director & Sanna-Kaisa Niikko, Chief Marketing Officer, Marimekko Creativity and Financial Performance: Eeva Vilkkumaa, Professor Tensions of GenAI Use: Niina Mallat, Senior Fellow Business Insight: Petteri Naulapää, CIO, SVP ICT and Digitalisation, Posti Developing Competitive Working Life: Sanna Kulmala, WORK2030 Programme Director, TTL Closing Words: Riikka Mäkikoskela, Project Manager More information about the research: https://www.aalto.fi/en/school-of-arts-design-and-architecture/creative-leap-creativity-as-a-competitive-advantage-in-business#20-event-programme