Andy Dexter – Audience Intelligence & Listening
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This is a recording from the "Digital Communication Strategies" that took place in Riga, Latvia, on October 30, 2019. Andy Dexter is the Founder & CEO at Signoi. Though many believe social media has become commoditized, there is still a world of untapped potential hidden in social communities, cultures, and conversations. Social insights and listening tools are used to drive communications strategy and the insights organisations have on customers is astonishing. How are businesses building strategies pulled on the analysis of big data collected from consumer interactions and engagements to predict future behaviour? Moderator: NATO StratCom COE expert Nora Biteniece. The views of the speakers do not reflect NATO's policies or positions.
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